These odd things we call “Clichés”

by AdvertisingMarketingPersonal InterestPublic RelationsUncategorized

Despite being etymologically rooted in French, clichés have become integral both to written and spoken English. “Think outside the box,” “low-hanging fruit,” “read between the lines,” and my favorite, “break a leg,” are popular examples of the thousands of clichés populating – or polluting – the world’s most flexible, widely-used language.

 

While expressing common, even universal experiences, clichés impact our language in a way that’s decidedly mixed. Certainly, they’re responsible for encouraging lazy, unimaginative communication. Common clichés will inevitably slip into nearly everyone’s vocabulary, but too many of us fall back on them at the expense of more descriptive, nuanced usage. While helping ensure a degree of understanding, clichés also rob our exchanges of insight and vibrancy.

 

I’m addressing this topic because today, November 3, is Cliché Day. As a longtime communication professional with a specialty in public relations, I’ve spent decades excising clichés from my writing … while occasionally employing them for humor or intentional overemphasis. If this sounds like me balancing atop a figurative fence, it is — clichés are odd constructs. The degree to which they’re sometimes valuable and sometimes absurd seems to increase as our language evolves.

 

To me, the most compelling aspect of clichés is how they serve as a microcosm for the tasks my public relations, advertising, and marketing colleagues perform for our clients. Just as clichés provide familiarity, the tactics and content we employ must be easily understood by all intended audiences. Confusion about meaning would counter our strategic goals, yet we need to avoid boredom-triggering mundanity. Our content and means of deploying it must be imbued with cleverness and originality – with unexpected sparks that make eyes open wider.

 

It’s not easy. As with the use of clichés, we’re walking a tightrope … it’s a fine line. But it is what it is, and at the end of the day, it’s no walk in the park. So, we keep our eyes on the prize, aware that nothing worthwhile is ever easy, and eventually get ourselves over the hump.

Dracula

What “World Dracula Day” tells us about the power of stories

by Personal InterestPublic RelationsUncategorized

Dracula

A decaying, Transylvanian castle … baying wolves … mist creeping through a medieval crypt. An undead aristocrat – who for centuries has fed on the blood of the living – plots to make Victorian London his new hunting grounds.

 

Almost everyone recognizes the premise of Bram Stoker’s Gothic masterpiece, Dracula, which was first published on May 26, 1897. And now, 127 years to the day after the novel first appeared on booksellers’ shelves, “World Dracula Day” celebrations are underway around the globe. In Whitby, England – where, in the novel, Dracula first comes ashore in Britain (in spectacularly horrific fashion, of course) – some 1,200 people gathered today, each clad in their finest vampire attire.

 

Stoker’s tale remains remarkably popular. Never out of print, the novel has been translated into more than 30 languages, and adapted more than 700 times for film, television, video games, comic books, and other mass media. By any measure, it’s among the most influential works of fiction ever.

 

But why? Are people uncontrollably enamored of vampires? No; each year, many books and films with undead themes become commercial flops. Is it because of Stoker’s brilliance as a writer? No; while the Irishman was a prolific author of short stories and novels, Dracula was his lone literary success.

 

Why then? Well, I’d suggest the reason for the novel’s long-term popularity is that people adore good stories. And without a doubt, Dracula is a fabulously good story, brimming with horror, tragedy, romance, action, and – depending on your sense of humor – a measure of comedy. The novel’s essential themes include xenophobia, feminism and misogyny, technology and technophobia; friendship and courage; love and lust; and the nature of evil. Stoker crammed a bit of everything into his 27-chapter novel.

 

So, we’re celebrating something as quirky as “World Dracula Day” because Dracula is a great story. That’s a pretty straightforward formula for success, and one I’m ever mindful of in my role as a public relations professional.

 

When I help a client communicate, the tools at my disposal include social media, news releases, speeches, videos, conferences, op-ed columns, events, podcasts, photography, and even a blog like this one. Likewise, there’s a wide range of potential audiences, including the general public, journalists, clients, employees, other influencers, and a host of others. But whatever tools I use, and whoever I’m reaching out to, I know telling a compelling story is a proven, age-old way to attract attention and stimulate interest.

 

Now if I can just figure out how to incorporate a vampire into my next news release…

Police car and fire truck on scene

Police, First-Responder recruitment – It’s not a job for everyone

by In The NewsRecruitment Advertising

WHIPPANY, NJ and HADDONFIELD, NJ (March 2024) – Law enforcement agencies and departments across the country are finding it increasingly difficult to hire the officers they desperately need. It’s a significant public safety issue, one that’s attracting attention from elected officials, community advocates, and the news media.

There are varied, nuanced reasons for this shortage of prospective officers – which is also impacting fire departments and first aid squads – but the only proven solution is professional recruitment support, with specific emphasis on advertising outreach. One such company, with a documented, decades-long record of success in identifying candidates for law enforcement and other first responder positions, is New Jersey-based SCG Advertising + Public Relations.

“When you’re working to recruit local or state police, or any other emergency responders, you need to expect the landscape to change constantly,” explains Mike Gatta, SCG’s vice president of National Development, who oversees the agency’s recruitment advertising practice. “It often happens from one day to the next. Luckily, our years of experience in this specific space give us foundational awareness. We know all the challenges and we know the audience.”

SCG’s experience is both broad and deep. The agency currently is working on its ninth campaign in support of the New Jersey State Police, a client since 2016. Last year, it began to work for the Philadelphia Police Department. It undertook a three-year campaign with California-based Wildfire Defense that concluded in 2022, and has done a range of recruitment projects related to hiring security and prison guards.

When you’re engaged in such a difficult space, it’s not always easy to determine what success looks like. As with most things, it typically comes down to numbers.

“When you’re supporting a public safety recruitment effort, the focus is on generating qualified applicants,” says Gatta. “You measure that both against goals and prior results.  I’ll give you an example – with the Philadelphia police, their prior effort before bringing us in cost $1 million and generated 1,000 leads. Our budget was just a fraction of that – $206,000 – and we generated about 1,500 leads. That’s a success.”

While recruiting prospective first responders, it’s essential to realize that – unlike in many other fields — there’s no single media that’s an obvious choice for reaching candidates. In can be digital, or mobile, or social, or broadcast radio, or the local paper, or even billboards. Most often, it’s targeted messaging utilizing a combination of these media outlets.

“From police, to firefighters, to troopers, the individuals we want to reach definitely have things in common,” notes Regina Liu, SCG’s senior account manager and digital strategist. “But their media preferences are across the board – and it’s further complicated by where in the country they live. That’s why it’s essential to always be creative and flexible in connecting with your target audience.”

One of the unique challenges in recruiting for police departments is that there’s never a problem attracting people who’ve always aspired to a law enforcement career. Rather, the challenge is connecting with individuals who are well suited to being police officers, but have simply never envisioned themselves in such a role.

“There are always people considering a change in career paths, so our message needs to connect with them,” says SCG Account Executive Chris Krautheim. “Working closely with our client, we craft a message that basically suggests law enforcement as an attractive, rewarding job.”

Yet another challenge in working for emergency responders is that the requirements can be extremely specific – as well as unique – in terms of education, age, physical fitness, criminal record, and geography. Drug testing is also typically quite rigorous. Determining the effective recruitment solution almost always involves research that leads to a customized strategic approach.

“Every factor has to be analyzed, and no two campaigns are ever quite the same,” Gatta says. “As an example, the first year we worked for the New Jersey State Troopers, we thoroughly audited their past practices, and determined they’d been much too focused on outdoor advertising. That was eight years ago – now, 85% of their entire effort is digital, programmatic, and social.”

One key for SCG is having multiple professionals exclusively dedicated to recruitment advertising.

“Someone trying to do this job without our expertise won’t know how to select and utilize all the necessary tools and tactics,” Gatta says. “And, sadly, it’ll show in their results.”

To read more on our work with law enforcement, check out our other blog on police recruitment and our article on the NASCAR event for NJSP!

Back to the Classics: A Suggested Reading List

by Personal InterestPublic RelationsUncategorized

I’m a public relations practitioner, and my profession’s core is communication– the development and expression of ideas and information. I’ve been at it for a long while, but I still find it beneficial to periodically return to the artistic classics of communicating, whether in the form of music, film, or literature. These provide us with a standard of excellence, while reminding us what true clarity of thought looks like.

 

With all this in mind– and also for fun– I’ve compiled a chronological list of seven classic novels (complete with general remarks) I enthusiastically recommend to anyone who’s ready to take a break from the here and now and gaze back upon the exceptional.

 

Wuthering Heights (1847), by Emily Brontë

Fabulously atmospheric, it’s a darkly troubling love story featuring multiple narrators and a series of flashbacks. The fact that this was Brontë’s only novel (she died in 1848, at age 30) is a tragedy for all readers.

 

Dracula (1897), by Bram Stoker

Thrilling, harrowing, and terrifying– this is the gothic novel that laid the foundation for modern horror. Dracula is about the vision of pure, ancient evil, and the circle of friends who dare to defy it.

 

Hound of the Baskervilles (1902), by Sir Arthur Conan Doyle

The Sherlock Holmes canon is composed of 56 short stories and four longer works. Collectively, they’re the origin of modern detective fiction, and this novel is the best of them. Also worth noting, Conan Doyle is a vastly underrated writer.

 

A Portrait of the Artist as a Young Man (1916), by James Joyce

To me, Irishman James Joyce is the greatest writer of modern English– and this is his most accessible novel. It’s a coming-of-age tale, and though set in late nineteenth-century Dublin, it remains stunningly modern.

 

The Great Gatsby (1925), by F. Scott Fitzgerald

Considered by many to be America’s finest novel, it’s a window into a very different time– but with characters and themes that remain entirely relevant. Speaking of those characters, they’re detailed, layered, and brimming with intrigue.

 

Lord of the Rings (1954-1955), by J.R.R. Tolkien

This series is one epic fantasy tale divided into three volumes. Tolkien draws upon the root myths and legends of northern Europe to weave what I consider the most powerfully magical novel in the English language.

 

Watership Down (1972), by Richard Adams

All the main characters are rabbits. Really. It’s a mesmerizing, edge-of-your-seat story with marvelous heroes and one of literature’s most wicked villains. Also– its author didn’t begin writing until he was 46 years old.

 

Kurt Praschak

Vice President, Public Relations

SCG Advertising & PR

Nine Essential Poems

by Personal Interest

Poetry is doing things with language that exceed the scope of routine communication – it’s rather like painting with words.  I occasionally engage in the process, and a handful of my efforts have appeared in poetry journals.

 

But, I’m a rank amateur; at best, I’ll string together several words in a fashion that isn’t dreadful. Perhaps in my role as a public relations professional I’m slightly more effective at communicating a message. In any case, the nine works briefly discussed below (in chronological order) are examples of poets connecting with the literary otherworld. Though these poems span centuries and represent widely varied styles, each provides a glimpse of poetic perfection.

 

Beowulf (circa 800?), author/authors unknown

Available to us only because a single, hand-written copy somehow survived through centuries of British history, this Old English epic offers a vision of a world where heroism is the most valued currency. I recommend Burton Raffel’s 1963 translation, and also suggest listening to several lines in the original language to experience the ancient music in words that now are understood only by select scholars.

 

Shall I compare thee to a summer’s day / Sonnet 18 (1609), by William Shakespeare

In the pantheon of English writers, Shakespeare occupies the best seat. In addition to nearly 40 dramatic works, he penned 154 sonnets – and this is likely his best. It’s certainly his most often quoted, and while the Bard’s language can be challenging for 21st-century readers, “Sonnet 18” is quite straightforward. Few would argue against it being the greatest love poem ever written.

 

The Old Pond (1686), by Matsuo Bashō

I love the Japanese haiku, with its five-syllable, seven-syllable, five-syllable format and emphasis on nature imagery. Matsuo Bashō is revered as the greatest of haiku masters and his “The Old Pond” – all 17 syllables of it – is generally considered the closest anyone has ever come to writing a flawless haiku.

 

My Heart’s in the Highlands (1789), by Robert Burns

In Scotland, the “ploughman poet” rose from rural obscurity and became his nation’s most beloved writer of verse. Remarkably lyrical, most of Burns’ works function equally well as song lyrics or poetry. In just 21 lines, this particular poem captures the wild beauty of the Highlands, as expressed by a narrator who misses them desperately.

 

Ozymandias (1818), by Percy Bysshe Shelley

Among the best-known of the English Romantics, Shelley’s works were infused with his progressive socio-politics. Using the brilliant metaphor of a half-buried statue, his “Ozymandias” requires only 14 lines to express the transience of human power.

 

I Am the Only Being Whose Doom (written 1836), by Emily Brontë

No other writer fascinates me as Emily Brontë does. She died at 30, leaving behind a single novel, which became a seminal work of English literature. She also produced some 200 poems, which are renowned for the same emotion and wildness that defines her novel. “I Am the Only Being Whose Doom” articulates loneliness and despair with a startling directness.

 

The Raven (1845), by Edgar Allan Poe

Many readers mistakenly think of Poe as a quirky writer of dark tales and the occasional clever verse. In fact, the combined brilliance of his poetry and prose are unmatched by any other American writer. Since being published, “The Raven” has become perhaps the world’s most famous poem – and certainly the only one after which an NFL team is named.

 

Song of Myself (multiple versions published from 1855 to 1891), by Walt Whitman

The centerpiece of Whitman’s Leaves of Grass volume, “Song of Myself” faced immediate hostility because of its structural and rhythmic uniqueness. More recent critics have suggested that every 20th and 21st-century American poet has been influenced by the 1,300-line work.

 

Howl (1956), by Allen Ginsberg

As a college student in 1984, I sat in an undersized lecture hall some 15 feet from Ginsberg while he read “Howl.” It was absolutely spellbinding. The work, 112 lines of free verse, is a shrieking, sometimes harrowing attack on modern society. America’s Beat Generation yielded some remarkable literary works, and “Howl” may well be the finest of them all.

 

Kurt Praschak

Vice President, Public Relations

SCG Advertising & PR

Hallowe’en … and the thrill of fear

by Uncategorized

I suppose I can thank my father. Or blame him.

From the time I was old enough to speak, and maybe before then, he began leading me along the boundaries of what I’ve come to think of as the Otherworld. It’s a place of unease, dread, or even outright terror for many. But through circumstance and perhaps a smattering of inclination, I’m at home there.

It all began with the giddy thrill of fear – with the very first time my father shifted his gaze to look just beyond me, into a darkened hallway, and contorted his face into a mask of utter fright. Then, it was those marvelous Universal horror films, Dracula, Frankenstein, Dracula’s Daughter, The Bride of Frankenstein, and The Wolf Man. And as I matured, it was far too many novels and short stories to count, from Edgar Allen Poe, Bram Stoker, and H.P. Lovecraft to Stephen King and Anne Rice.

Meanwhile, my father was ever ready to reference Celtic, Saxon, or Norse legends from the distant, pagan past. One day it was the fae in their hollow hills, the next it was Merlin and dragons, and then it was Grendel and his hideous mother. All these years later, whenever I pass an untended graveyard or mist-shrouded wood after sunset, I’ll again feel that delicious thrill of fear.

Of course, for denizens of the Otherworld, there’s no moment bigger than what we know as Hallowe’en. It falls on October 31, because that’s when our Celtic ancestors – and likely their predecessors, too – celebrated the ancient feast of Samhain, when the veil between the Otherworld and the realm of the living was thinnest. And … when it sometimes frayed.

These days, I care little for trick-or-treating or candy corns. But I embrace the fearful folktale that through long centuries became inexorably linked to Samhain night. This is the Wild Hunt, when fae of the Unseelie Court, or perhaps demons, or maybe even unrepentant souls, sweep across the dark, autumn sky, howling madly, and seek souls to snatch away.

This October 31, I expect to spend some time admiring my grandchildren’s clever Hallowe’en costumes. But once darkness falls, I’ll heed the call of the stirring breeze and slip outside to gaze into the autumn night. And awaiting the Wild Hunt’s frenzied horde, I’ll relish that age-old thrill of fear.

 

 

Kurt Praschak is SCG Advertising + Public Relations’ vice president/Public Relations.

A Poet on National Poetry Month

by Personal InterestPublic Relations

Since way back in 1987, I’ve earned a living as a public relations professional. I was a reporter before then, and wrote upward of a thousand newspaper articles. I’ve been an absolute Facebook addict for the past 13 years, and I’ve penned a few freelance magazine pieces. I’ve dabbled in writing fiction, with an emphasis on novels and screenplays, I’ve been known to occasionally slap acrylics on a canvas, and I’m an inveterate consumer of podcasts.

In essence, I’m a communicator. I’m naturally inclined to convey and consume information, whether in the form of facts or feelings. It’s what I do for a career and it’s how I prefer to spend my spare time.

This said, I’ve long been convinced that the purest, most potent form of written communication is poetry. It’s this perspective that makes me an appropriate author for our agency’s latest blog, since April happens to be National Poetry Month.

Both as a reader and writer, I’ve been invested in poems since I was quite young. And in the time necessary for me to transform from student to practitioner of the art, my personal style took shape. I dispensed almost completely with rhymes, but embraced alliteration. Never comfortable with lines, and less so with stanzas, I’ve come to employ a breathless, stream-of-consciousness style that to an inflexible English professor might seem suspiciously like a run-on sentence.

Over time, I’ve enjoyed some entirely non-financial success, with my poetry selected for inclusion in a variety of literary publications. One of these (“Concordance of Color,” from the spring 2015 edition of Miller’s Pond Poetry Magazine) follows here, because it seems awkward to discuss creating poems without also sharing a sample.

As if God spent an hour fingerpainting with white and black tempera, streaking November’s sky in unsettled grays, mostly dull, with a whisper of threat, and walking below I watch the drab shades run, seeping down on trees, across lawns, transforming unremarkable structures into mansions of film noir moodiness, absent all hues, save for you — solely immune to this visual desolation — sauntering in a concordance of color, of crimsons, blues, yellows, drifting along, and I’m induced to follow, enthralled by your conspicuous magic.

There’s a kinship between writing poetry and crafting fine furniture, sculpting with clay, or tinkering with an engine. For me, words are the wood or clay; punctuation the wrench set or lathe. And with any of these creative endeavors, nuance determines excellence. Many a word may be suitable to convey meaning, just as any board can become a shelf. But whether with word or board, there’s only one perfect fit.

What captivates me is the pursuit of the ideal word or phrase – the delicate, precise construction that can stir darkness or light in a reader’s heart. Communication is my compulsion, and there are things only poetry can express.

SCG Survey

Poll: Employees consider company’s reputation, alignment with their own views more important than higher salary

by AdvertisingHuman ResourcesPublic RelationsRecruitment AdvertisingSCG News

SCG Survey

Views on vaccine also impactful, says nationwide, online survey of 1,500 adults

WHIPPANY, NJ (Oct. 20, 2021) – A nationwide survey of 1,500 adults indicates that 84.03% of respondents are willing to accept lower financial compensation to work for a company with a stellar reputation. A similar number – 79.59% – say it’s important to have an employer who shares their views. These results – from an SCG Advertising + Public Relations survey – seem to indicate that businesses and other employers ignore employees’ values and perspectives at their own peril.

 

Completed on October 12, 2021, the online poll also looks at vaccine policies, finding that 74.19% of respondents favor a position with a fair salary and vaccine policies they agree with, versus a higher salary and a vaccine policy in contrast to their own beliefs.

 

Full, sortable data from the survey is available here. Also included is a free, interactive white paper that features a downloadable infographic, as well as a “LISTEN” acrostic that can serve as a strong, visual reminder of the value of listening.

 

“It’s crucial that employers consider whether their organization’s beliefs align with those of current and prospective employees,” says Michael Cherenson, executive vice president for SCG Advertising + Public Relations. “The results of our poll are intriguing, and should be particularly resonant at a time when so many companies are struggling to attract and retain talent.”

 

Indicative of how serious workers are about being content with and comfortable in their employment is the most recent JOLTS (Job Opening and Labor Turnover Survey) report, which shows that a record 4.3 million Americans quit their jobs during August. It’s a striking figure – which is equivalent to 2.9% of the entire U.S. workforce – and is made even more so by separate, recent research indicating that the actual cost to an organization related to an employee resigning may be as much as 50% of that individual’s annual salary.

 

Click Here For Your Copy Of Our Interactive White Paper

Another example of how important it can be to embrace positions valued by employees is United Airline’s recent decision to require all workers to be vaccinated. The move was extremely popular with candidates for employment, as evidenced by the airline having received 20,000 applications for 2,000 open flight attendant positions. For United, this represents a decidedly accelerated application rate, versus its typical, pre-pandemic ratio.

 

This said, Cherenson also notes that along with employees, business leaders must also assess the perspectives and values of other key stakeholders.

 

“While the survey data indicates the value of aligning policies with employees, organizations also need to be in sync with where their customers, clients, and society at-large stand on core issues,” Cherenson explains. “When there’s any sort of misalignment, an organization needs to work harder and smarter. To be clear, this survey’s results don’t suggest an organization should shrink from its larger obligation related to vaccines and the public health infrastructure, which a majority of Americans support. Rather, it indicates the advisability of organizations communicating as strategically and proactively as possible with their various publics.”

 

Viewing the poll results from a somewhat different perspective, only 7% of those surveyed said they would consistently choose the higher salary in response to all three questions. In other words, more than six in 10 would consistently follow their gut, versus unquestionably choosing the higher salary.

 

Of further note, in August 2001, SCG Advertising + Public Relations conducted a similar survey. It asked whether those polled would accept a lower level of compensation to work for a company with an excellent reputation. Fully 78% of respondents indicated they would.

 

“That initial survey’s results are in line with this latest poll, but it’s intriguing to see what’s changed in 20 years,” says Cherenson. “Back in 2001, 78% of those surveyed indicated a willingness to forgo a higher salary to be connected with a well-regarded organization. Today, in response to the same question, six percent more people express a preference for the company with a stellar reputation. View side-by-side, the 2001 and 2021 results appear to indicate an ongoing, societal shift – one that should substantially impact how businesses and other organizations present and define themselves.”

 

 About SCG Advertising + Public Relations

Headquartered in Whippany, NJ, SCG Advertising + Public Relations has organizational roots dating to 1958. The agency provides comprehensive communication services for a broad range of clients. Its satellite offices are located in the metropolitan areas of Philadelphia, Atlanta, San Diego, and Tampa.

 

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Parsippany Agency Captures Multiple 2020 NJ Ad Club “Jersey Awards”

by AdvertisingSCG News

Contact:               Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289

 

Parsippany-based agency captures multiple 2020 NJ Ad Club “Jersey Awards”

 

SCG Advertising + Public Relations wins pair of firsts, plus a second and third, during 52nd annual event

 

PARSIPPANY, NJ (Nov. 19, 2020) – For the communication professionals at SCG Advertising + Public relations, it’s quite a haul.

 

The ongoing pandemic forced this year’s 52nd annual edition of the NJ Ad Club “Jersey Awards” to be held virtually, but there was still plenty of talent on display across a total of 138 distinct categories. SCG – which was established in 1957 – was recognized with a pair of first-place awards, along with one for second-place and another for third. Specifically, these were:

 

  • First place        “Sell Sheets, Any Number of Colors” (for Michaels of Brooklyn)
  • First place        “Logo, B2B” (for Film Hunterdon)
  • Second place   “Trade, Any Size/ Number of Colors” (for Meridian Aircraft Management)
  • Third place      “Consumer Campaign, 3 or More Elements” (for General Plumbing Supply)

 

“The level of advertising creativity in New Jersey is stunning,” says Tom Marguccio, SCG’s vice president/creative director, and a 2016 Advertising Hall of Fame of New Jersey inductee. “That our agency was recognized to this degree is an honor, and I’m so proud of my colleagues and also the clients who are our partners in these efforts. And, because just a few months ago we lost our long-time president, Glenn Gershaw … well, I think all of us at SCG see these awards as a tribute to his leadership and support.”

 

About SCG Advertising + Public Relations

Founded more than half a century ago, SCG (Success Communications Group) provides 21st-century communication services highlighted by creativity, passion, and innovation. With specific expertise in advertising, marketing, public relations, social media, digital marketing, and recruitment, SCG is headquartered in Parsippany, NJ, with regional offices in the metro areas of Philadelphia, Atlanta, San Diego, and Tampa.

 

Additional information is available at www.scgadv.com, as well as on Facebook and Twitter.

 

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Tobi Matthews

Tobi Matthews joins SCG Advertising + Public Relations

by AdvertisingSCG News

Contacts:

Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289

Alexa Cangialosi / acangialosi@successcomgroup.com / 973.992-7800, x.172

 

Stratford, CT resident appointed director of new business development

by New Jersey-based communications agency 

Tobi Matthews joins SCG Advertising + Public Relations

 

Tobi Matthews

 

 

 

 

 

 

 

 

(Click here for high-resolution image)

 

PARSIPPANY, NJ (June 25, 2020) – Stratford, CT resident Tobi Matthews has been appointed director of new business development by SCG Advertising + Public Relations, a full-service communications agency based in Parsippany, NJ. In her new role, Matthews is focused on developing client relationships, with an emphasis on consumer marketing.

 

Matthews joins SCG with more than two decades of advertising and promotional experience in the consumer packaged goods arena. In supporting a wide array of leading brands, she has been particularly active in branding and shopper marketing initiatives.

 

“Tobi’s background in cultivating new business relationships is an impressive one, and we’re excited she has joined our team,” says SCG Advertising + Public Relations Vice President / Creative Director Tom Marguccio. “As an agency, we pride ourselves in providing a wealth of different communication service to clients in many sectors, and I’m confident Tobi will help us to further broaden the range of clients we serve.”

 

A graduate of Post University with an MBA in marketing, Matthews also holds a bachelor’s degree in marketing from Post.

 

About SCG Advertising + Public Relations

Founded more than half a century ago, SCG (Success Communications Group) provides 21st-century communication services highlighted by creativity, passion, and innovation. With specific expertise in advertising, marketing, public relations, social media, digital marketing, and recruitment, SCG is headquartered in Parsippany, NJ, with regional offices in the metro areas of Philadelphia, Atlanta, San Diego, and Tampa.

Additional information is available at www.scgadv.com, as well as on Facebook and Twitter.

 

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