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SCG Trendwatch: Recruitment Industry News – March 2021

Trendwatch

Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.

Digital Transformation Can Help Manage Any Workforce Approach

We’ve talked before about how digital transformation can improve manager effectiveness and the employee experience. But things are a little different right now. Many organizations are planning their workforce strategies around multiple approaches. It could be fully on-site, fully remote or a hybrid model, with both on-site and remote employees. Does digital transformation still apply in all three of these workforce models? Absolutely!  Read more…

Top Questions To Ask Employees During Performance Reviews

Performance reviews aren’t simply a time to discuss performance. It’s a valuable development conversation that can uncover an employee’s unique strengths, align them with the company’s mission, and empower continuous development. But that’s no simple feat.

A successful performance review cycle includes HR leaders working in lock-step with managers to gain accurate insight on team performance, but to do that, managers must be given a structure for having these conversations–especially when it comes to asking the right questions.  Read more…

4 Details to Include in Your New Job Ads During COVID

The COVID-19 pandemic further highlighted the importance of workplace safety. Unfortunately, as cities and businesses begin to open up again after lockdown, fewer employees report confidence in workplace conditions.

According to a Gallup survey, only 65 percent of workers feel completely satisfied with their physical safety as of September 2020.  Read more…

Finding Fluidity: Hiring for a Skills-Based Culture

As uncertainty persists and market demands continue to shift, the people we hire today may very well need to be reallocated or reskilled tomorrow. This was certainly the reality that emerged during the pandemic. In order to meet changing customer needs, companies across all industries adjusted their talent strategies to accommodate business change — from enabling new operating models to addressing compliance and safety concerns to reassigning people to new business units or regions.

While the initial global shock of the pandemic is behind us, we’re still operating in an environment of uncertainty where change is the norm.  Read more…

Can Ageism and A.I. Coexist?

Bias is practiced every day by everyone, starting with personal preference for morning coffee and what goes in it, to our taste in cars (Tesla), to what to buy on Amazon, and more.

We also have strong biases in technology preference: Mac or PC, iPhone or Galaxy, Samsung, or LG?

When it comes to talent selection practices, however, we are trained to actively ignore bias. This is often easier said than done, particularly for those downstream of TA. Try as they might, hiring managers often hold preconceived ideas of what their ideal candidate will look, walk, talk, and act like, technical qualifications aside.  Read more…

Top 4 Marketing Automation Challenges and How to Overcome Them

Work smarter, not harder. This new productivity mantra has become increasingly popular among marketers, especially since they can streamline a great portion of their work using some widely available marketing automation tools. The truth is that marketing consists of a number of repetitive, tedious tasks that play an important part in every effective campaign.

What’s even worse, all these seemingly low-level tasks are time-consuming, which means that marketers can’t properly focus on the more creative aspect of their work. Read more…

recruiters marketers

In 2018, recruiters need to act like marketers. Oh, really?

recruitment marketingAt the beginning of each year the recruitment pundits make their predictions as to the trends that will take place in the coming year. They are hoping to give recruiters a head-start in preparing and implementing new strategies. For the most part they are all interesting and informative.

Of course, in a recruitment marketplace that is showing great job growth (January-March had the strongest average monthly job growth since 1997) and extremely low unemployment (January-March holding at 4.1%), successful talent acquisition becomes a much more daunting task. Recruiters are looking for anything that will provide the edge they need. (For more information on why the market is tightening click here.)

In trying to digest all of the suggestions, I noticed that a great number of them were saying that in 2018 recruiters need to be marketers. Hmm. Good and very pertinent suggestion; but shouldn’t talent acquisition professionals always act like marketers?

The objective of a professional talent acquisition team is to identify, attract and onboard talent that will enable the company to meet and even exceed their goals. They strive to put together strategies that will bring the best and brightest to their team. That requires constantly selling the company and continually building the employer brand by consistently repeating the employee value proposition (EVP) – what the employee receives in return for the expertise brought to the table. That is certainly no different than a marketer approaches building their brand.

Below are some things that as a recruitment marketer you can be concentrating on:

Build a consistent employer brand
This will make the candidates predisposed to applying.

Gather market intelligence
This will help you to know your competition and where you can find your next superstar.

Put your advantages front and center in copy
This will help to attract more individuals from which to choose.

Choose your media wisely
There are so many channels out there they can be confusing or the perfect targeting tools.  But it takes homework.

Don’t stop
No matter the job market’s supply and demand, always think like a marketer.

Of course, it would help to have a partner in your recruitment efforts with experience in recruitment and marketing such as an agency full of talent like SCG.  At SCG, in our daily practice we use the Peso model (Paid, earned, shared and owned media) specifically designed for HR, shown below, as the center of our strategic planning to help you achieve your goals.  Contact the SCG location nearest to you.

HR Peso Model

recruitment Peso model