Trendwatch-R-16x9

SCG Trendwatch: Recruitment Industry News – January 2021

TrendwatchWelcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.

Want to Improve the Candidate Experience? Start with Communication

Employers have a lot on their plates, to say the least, as companies continue to deal with the fallout from COVID-19. From addressing employee health and safety concerns to navigating remote work, and ensuring business survival. Nevertheless, hiring goes on.

Amidst the chaos, however, it’s easy to let recruiting best practices slip.

Maybe you downsized your HR staff earlier this year, and you don’t have the resources to devote to strategic hiring. Or maybe you desperately need to get people in the door to keep your business afloat after reopening. Regardless of whether candidates check all the boxes.

In these cases, you might be able to get away with writing a shorter job ad, skipping the second round of interviews, or calling every reference an applicant provides. But there is no excuse to overlook delivering a positive candidate experience.  Read more…

Strategy: Who’s Behind the Curtain of Your Recruiting Process?

Whenever organizations look to improve the candidate experience, they tend to focus on process. After all, inefficiencies in the recruiting process can lead to frustrations for everyone — recruiters, hiring managers, and applicants alike. I’ve even written about ways to improve the process at the functional level.

Focusing on the steps in the process is all well and good, but if you fail to consider the people shepherding this process, you’re missing out on some serious improvement potential. The people I’m referring to are, of course, the recruiters.  Read more…

Must-Have Characteristics of a Good Recruiting Video

The world has evolved so much over the past years and modernized so swiftly that it is hard to believe the progress. The internet boom, the advent of social media, the use of Artificial intelligence, and significant technological advancements have made life so much easier.

In between the changes, the corporate world and organizations have also progressed in recruiting top candidates. Out of the many tactics present for recruitment, the use of recruiting videos has gained popularity. Videos are a great way to deliver the message you want in the ways you want.

But what does it take to make a good video that will attract talented candidates for the organization? Let us delve in and make the perfect video that will be both engaging and appealing.  Read more…

Why Remote Work is the Best Opportunity for Diversity & Inclusion Yet

As someone who loves the comradery of office life, I almost hate to admit that I’ve learned a lot by working remotely. No doubt my employees would say the same. Together, we’ve learned that productivity doesn’t have to suffer with distance. We’ve learned to be accepting of interruptions during calls. We’ve learned that turning your camera on for team meetings boosts morale.

But, even beyond such obvious and practical considerations, I’ve learned something bigger: remote work opens the door to new and transformative opportunities.  In fact, more specifically, it creates new opportunities for achieving diversity & inclusion goals—a top priority for nearly all companies today.  Read more…

Creative And Innovative Appreciation Ideas For 2021

According to 2020 statistics from smallbiztrends, a full third of employees say they are  minimally committed to their jobs. Several factors can explain this decline in productivity,  including the global Covid-19 crisis.

However, 2021 brings new opportunities to rekindle employee engagement and get businesses  back on track. Appreciation is a powerful tool in this regard, as it can reward employees for  their hard work and motivate others to do the same.

But traditional recognition means won’t work — they are dated, old fashioned, and too  predictable. Instead, try out these 15 innovative ideas for recognizing hard workers in your  organization. Read more…

HR statistics and trends: Demystifying 2020

This year was a weird one. There’s no need to explain the reason — you already know why. However, apart from weird, it was also an interesting one. Let’s take a closer look at what actually happened and be mindful of what’s coming up. We present to you a selection of HR statistics and trends we gathered for 2020. Read more…

Trendwatch-R-16x9

SCG Trendwatch: Recruitment Industry News & Insights – September 2019

HR TrendwatchWelcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check-in each month for the latest updates from all over the web.

Top ATS Systems used by the Fortune 500 in 2019 (Workday beats Taleo)

Workday is the #1 ATS system used by Fortune 500 companies, narrowly beating Taleo.  That’s what we found after a review of the 476 Fortune 500 companies that show their applicant tracking system on their public-facing career sites.  22.6% of these Fortune 500 companies use Workday versus 22.4% that use Taleo.  Oracle is still the #1 ATS provider to the Fortune 500 when you add in Oracle HRMS, iRecruitment and Oracle Cloud (see the long table below). Oracle beats Workday 24% to 22.6% when you add in Oracle’s other software.  Read more…

Fusion Recruiting Labs releases Talenize, the next-generation Talent Sourcing and Engagement Platform

Fusion Recruiting Labs today announced the launch of their newest recruitment platform: Talenize. Talenize is SaaS-based talent sourcing and engagement platform designed for high-volume, high-turnover industries, that effectively connects recruiters with qualified candidates. As the founders of industry-leading hiring platforms FindaTruckerJob.com (FATj.com) and FindaNursingJob.com, the Fusion Recruiting Labs team has developed technologies to source direct candidate leads for recruiters. With Talenize, recruiters will access a fully-managed recruitment experience featuring mobile and desktop optimized applications that boost candidate experience.   Read more…

GR8 People expands Employee Referral Program functionality with ultra personalization

GR8 People, a breakthrough one-experience talent platform for the enterprise, has introduced expanded configuration options through its platform to deliver the most advanced employee referral program (ERP) functionality on the market.

From the ability to support multiple referrals of the same candidate and the assignment of employee referral “rights” over a candidate to the creation of referral grace periods and unique URLs for employees to use when sharing or posting jobs, the enhancements reflect the demand among enterprise organizations for much greater ERP customization and flexibility. Read more...

Linkedin announces skill assessments to help you showcase your skills

We know it’s important to have a way to effectively show the skills you spend time cultivating. In fact, according to new LinkedIn research, 69% of professionals think their skills are more important than college education when job-seeking, and more than 76% wish there was a way for hiring managers to verify their skills so they could stand out amongst other candidates.  Read more…

‘Just Text Me’: Job interviews by today’s preferred communication tool

We now communicate more through our electronic devices than we do in person—this is not news. Yet job interviews have remained largely sacrosanct. While you may be reading this thinking, “Well, what about Skype or video interviews?” you have identified the growing trend of “interview by anywhere.”

Recently, employers are taking this trend one step further by eliminating visibility in favor of efficiency and near limitless candidate accessibility through interviews by text. In the constantly evolving hiring market, employers can gain a significant competitive advantage by understanding how this new process works, the benefits it can afford, and implementation strategies that simultaneously reduce potential risks.  Read more…

Seen by Indeed replaces Prime with more holistic search tools

Indeed launched a new hiring platform aimed at employers seeking better matchmaking between themselves and technology professionals. Called Seen by Indeed, the product is based on Indeed Prime but, the company said, “takes a more holistic view of tech talent.”  Read more…

Staffing industry commits to training adults 700,000 adults by 2020

The American Staffing Association has signed the Pledge to America’s Workers to commit that U.S. staffing agencies will provide opportunities to train, upskill, and reskill 700,000 temporary and contract employees and job seekers during the next five years. The pledge is a White House initiative to recognize the crucial role that companies play in educating and training the nation’s workforce.

To date, more than 350 companies and trade organizations have signed to the Pledge to America’s Workers—promising to provide more than 13.5 million enhanced career opportunities for American students and workers.  Read more…

On Chandler Bing’s Job

In an episode in the fourth season of Friends, Monica, Rachel, Chandler, and Joey find themselves engaged in an argument: Chandler and Joey, they claim, know Monica and Rachel much better than the women know them. Before long, the debate devolves into a game-show-style quiz. The host: Ross, who delights in the job. The topic: the minutiae of the friends’ lives. The stakes (which have become, through a series of predictably zany events, incredibly high): If the women lose the game, they have agreed, they will trade apartments with Chandler and Joey.  Read more…

Trendwatch-R-16x9

SCG Trendwatch: Recruitment Industry News & Insights – June 2019

TrendwatchWelcome to your monthly recruitment advertising round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.

Tech’s jobless rate dips to 1.3%, lowest since Q1 2000

Although job gains were lackluster across most industries, including normally strong sectors like construction, tech jobs continue to show growth in an uncertain economy, partly because nearly every industry has a need for tech-minded personnel.  Read more…

—————————————————————————————————————————————————————————-

Monster turns job ads into videos

Video in the recruiting process isn’t a new concept, but employers and vendors alike are finding new ways to use the tech to improve transparency and stand out to applicants during the job hunt.  Read more…

—————————————————————————————————————————————————————————–

With ZipRecruiter’s New Product, Job Seekers “Get Recruited” by Top Companies

Employment marketplace ZipRecruiter announced today a first-of-its-kind solution which lets job seekers opt in to get recruited by employers across every industry and experience level.  Read more… 

—————————————————————————————————————————————————————————-

Three new HR roles to expect in the future

The future of work is here, and the future of HR is data-driven. We’ve all heard this before. But what new roles will emerge to handle data-driven HR?  Read more…

—————————————————————————————————————————————————————————

AllyO raises $45 million for its AI-driven platform

AllyO, a Mountain View, California-based company developing AI-powered job recruitment products, today announced that it’s completed a series B financing round with $45 million in venture capital, contributed largely by Sapphire Ventures and Scale Venture Partners, as well as existing investors Gradient Ventures (Google’s AI fund), Randstad Innovation Fund, Bain Capital Ventures, and Cervin Ventures.  Read more…

—————————————————————————————————————————————————————————

Vogue launches Fashion Talent Recruitment platform

Condé Nast International revealed the launch of its Vogue Business Talent platform with selected opportunities in London, New York, Paris, Milan, and Hong Kong. Read more…

Trendwatch-R-16x9

SCG Trendwatch: Recruitment Industry News & Insights – April 2019

Trendwatch

Welcome to your monthly round-up for busy Human Resource professionals. Each month, we share the latest news, strategies, tools and recruitment trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.

 ————————————————————————————————————————————

TextRecruit launches Virtual Career Fairs.

https://www.ere.net/textrecruit-virtual-job-fairs/

——————————————————————————————————————————

IBM’s recent job posting mistake holds an important lesson for employers on diversity recruiting.

https://www.hrmorning.com/ibms-job-application-gaffe-holds-an-important-lesson-for-all-employers/

———————————————————————————————————-

Children’s Mercy Hospital in Kansas lets candidate introduce themselves, improving the candidate experience and resulting in over 200 candidates in the first 18 months.

https://recruitingheadlines.com/this-company-lets-candidates-introduce-themselves/

———————————————————————————————————————————–

HR departments turn to AI-enabled recruiting in race for talent.

https://www.wsj.com/articles/hr-departments-turn-to-ai-enabled-recruiting-in-race-for-talent-11552600459

———————————————————————————————————————

Talroo announces new pirate audience vertical for this year’s April Fool’s Day campaign.

https://www.globenewswire.com/news-release/2019/04/01/1790498/0/en/The-Tight-Labor-Market-Impacts-All-Talroo-Adds-New-Pirate-Audience-Network.html

recruiters marketers

In 2018, recruiters need to act like marketers. Oh, really?

recruitment marketingAt the beginning of each year the recruitment pundits make their predictions as to the trends that will take place in the coming year. They are hoping to give recruiters a head-start in preparing and implementing new strategies. For the most part they are all interesting and informative.

Of course, in a recruitment marketplace that is showing great job growth (January-March had the strongest average monthly job growth since 1997) and extremely low unemployment (January-March holding at 4.1%), successful talent acquisition becomes a much more daunting task. Recruiters are looking for anything that will provide the edge they need. (For more information on why the market is tightening click here.)

In trying to digest all of the suggestions, I noticed that a great number of them were saying that in 2018 recruiters need to be marketers. Hmm. Good and very pertinent suggestion; but shouldn’t talent acquisition professionals always act like marketers?

The objective of a professional talent acquisition team is to identify, attract and onboard talent that will enable the company to meet and even exceed their goals. They strive to put together strategies that will bring the best and brightest to their team. That requires constantly selling the company and continually building the employer brand by consistently repeating the employee value proposition (EVP) – what the employee receives in return for the expertise brought to the table. That is certainly no different than a marketer approaches building their brand.

Below are some things that as a recruitment marketer you can be concentrating on:

Build a consistent employer brand
This will make the candidates predisposed to applying.

Gather market intelligence
This will help you to know your competition and where you can find your next superstar.

Put your advantages front and center in copy
This will help to attract more individuals from which to choose.

Choose your media wisely
There are so many channels out there they can be confusing or the perfect targeting tools.  But it takes homework.

Don’t stop
No matter the job market’s supply and demand, always think like a marketer.

Of course, it would help to have a partner in your recruitment efforts with experience in recruitment and marketing such as an agency full of talent like SCG.  At SCG, in our daily practice we use the Peso model (Paid, earned, shared and owned media) specifically designed for HR, shown below, as the center of our strategic planning to help you achieve your goals.  Contact the SCG location nearest to you.

HR Peso Model

recruitment Peso model