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SCG Trendwatch: Recruitment Industry News & Insights – June 2019

by AdvertisingBrandingRecruitment Advertising

TrendwatchWelcome to your monthly recruitment advertising round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.

Tech’s jobless rate dips to 1.3%, lowest since Q1 2000

Although job gains were lackluster across most industries, including normally strong sectors like construction, tech jobs continue to show growth in an uncertain economy, partly because nearly every industry has a need for tech-minded personnel.  Read more…

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Monster turns job ads into videos

Video in the recruiting process isn’t a new concept, but employers and vendors alike are finding new ways to use the tech to improve transparency and stand out to applicants during the job hunt.  Read more…

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With ZipRecruiter’s New Product, Job Seekers “Get Recruited” by Top Companies

Employment marketplace ZipRecruiter announced today a first-of-its-kind solution which lets job seekers opt in to get recruited by employers across every industry and experience level.  Read more… 

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Three new HR roles to expect in the future

The future of work is here, and the future of HR is data-driven. We’ve all heard this before. But what new roles will emerge to handle data-driven HR?  Read more…

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AllyO raises $45 million for its AI-driven platform

AllyO, a Mountain View, California-based company developing AI-powered job recruitment products, today announced that it’s completed a series B financing round with $45 million in venture capital, contributed largely by Sapphire Ventures and Scale Venture Partners, as well as existing investors Gradient Ventures (Google’s AI fund), Randstad Innovation Fund, Bain Capital Ventures, and Cervin Ventures.  Read more…

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Vogue launches Fashion Talent Recruitment platform

Condé Nast International revealed the launch of its Vogue Business Talent platform with selected opportunities in London, New York, Paris, Milan, and Hong Kong. Read more…

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SCG Trendwatch: Recruitment Industry News & Insights – April 2019

by Human ResourcesRecruitment Advertising

Trendwatch

Welcome to your monthly round-up for busy Human Resource professionals. Each month, we share the latest news, strategies, tools and recruitment trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.

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TextRecruit launches Virtual Career Fairs.

https://www.ere.net/textrecruit-virtual-job-fairs/

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IBM’s recent job posting mistake holds an important lesson for employers on diversity recruiting.

https://www.hrmorning.com/ibms-job-application-gaffe-holds-an-important-lesson-for-all-employers/

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Children’s Mercy Hospital in Kansas lets candidate introduce themselves, improving the candidate experience and resulting in over 200 candidates in the first 18 months.

https://recruitingheadlines.com/this-company-lets-candidates-introduce-themselves/

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HR departments turn to AI-enabled recruiting in race for talent.

https://www.wsj.com/articles/hr-departments-turn-to-ai-enabled-recruiting-in-race-for-talent-11552600459

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Talroo announces new pirate audience vertical for this year’s April Fool’s Day campaign.

https://www.globenewswire.com/news-release/2019/04/01/1790498/0/en/The-Tight-Labor-Market-Impacts-All-Talroo-Adds-New-Pirate-Audience-Network.html

Recruitment Advertising

Some Things Old Are New Again in Recruitment Advertising

by Human ResourcesRecruitment Advertising

Recruitment Advertising

Recruitment advertising continues to change.  Just a few decades ago, the main way of recruiting was an ad in the local newspaper, maybe a few radio spots or a billboard.  Flyers on car windshields or a small ad in the town’s church bulletin worked well.

 

Then, new technology entered the world of recruitment advertising.  The newspaper was now online, radio spots were almost non-existent and billboards were priced out of the market.  And flyers?  Hmmm … just not the way to go.  Social media job postings became the new kids on the block … a way to get candidates to apply NOW … not with a mailed resume … but by email or apply online.  Email blasts to a candidate database were a good way to reach that special demographic.

 

And now, recruitment advertising seems to be changing again.  While newspapers still don’t have the huge recruitment section they had before, more and more ads are being placed.  Radio is working well and billboards, now much more reasonable in price, are back again.  And those car windshield flyers or church bulletin ads?  They’re working!  Email blasts are still out there, but direct mail is growing in demand (yes, it seems people still like to get mail).

 

I handle clients who love print advertisements and receive great results.  Others swear by radio spots and/or billboards.  It’s up to me to know the old school way of thinking, as well as the new school of thinking, and what works best for my clients.

 

And one thing I do know … don’t always sell clients on the new way of thinking when the old way of thinking just might be the way to go.  Mix them together … see what works for each client.  Each of my clients is different and diverse; like their media plan should be.

 

Old just might be new again.

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SCG Trendwatch: Recruitment Industry News & Insights

by Human ResourcesRecruitment Advertising

TrendwatchWelcome to your monthly round-up for busy HR professionals.  Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.

 

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Rally Recruitment Marketing announced that they have reached the first-year milestone of attracting 10,000 professionals to its community, becoming the largest community for the rapidly growing discipline of Recruitment Marketing.

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Jobiak, a provider of the AI-based recruitment marketing platform specifically for Google for Jobs, launched its flagship platform for recruiters and talent acquisition teams to directly publish their jobs to Google for Jobs.

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LinkedIn announces its own applicant tracking system, named Talent Hub, which will launch in 2019.

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SeekOut’s co-founder and CEO Anoop Gupta, explains how this candidate sourcing platform is changing the game in candidate engagement.

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Tesla tops the list of ‘hot companies’ among Indeed applicants.

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SCG Trendwatch

by Online StrategyRecruitment Advertising

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SCG Trendwatch: Recruitment Industry News & Insights – Sept 2018

Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.

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Yello, who recently hosted #HRTX Chicago 2018 on Sept 6, shares their top takeaways from the event. HRTX takes place in 8 cities across the U.S. each year, bringing Talent Acquisition and Recruitment leaders together in a half day open environment workshop.

https://recruitingdaily.com/yellos-observations-from-hrtx-chicago-2018/

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ZipRecruiter was announced as the presenting sponsor of Season 3 of Serial, the popular investigative journalism podcast. As part of the sponsorship, ZipRecruiter will launch a series called “Road to Hire”, which travels across America sharing stories of how business find and hire people.  

https://www.ere.net/ziprecruiter-serial-sponsor/

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Human Resource Executive announces their picks for the 2018 Top HR Products awards, spotlighting the most innovative new solutions on the market for HR leaders. This year’s winners include products in the areas of employee financial wellbeing to talent analysis to employee screening and AI technology.

http://hrexecutive.com/leading-the-pack/

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Merlin, a new jobs platform exclusively for connecting hourly workers with employers, launches in New York metro area.

https://www.alleywatch.com/2018/09/merlin-prioritizes-this-aspect-in-its-job-recruitment-app-for-hourly-workers/