SCG Trendwatch: MarCom Industry News – May 2019

Trendwatch Marketing

Welcome to your monthly round-up for the marketing and communications world. Each month, we share the latest news, strategies, tools, and marketing trends affecting the landscape. Check in each month for the latest updates from all over the web.

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Content Marketing Mistakes to Avoid

https://about.blogbeats.me/blogs/content-marketing-mistakes-to-avoid.html

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Digital Marketing in 2019: Here’s Where We’re Headed

https://marketingland.com/digital-marketing-in-2019-heres-where-were-headed-this-year-254597

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A Love Letter To Digital Advertising From a Direct Mail CEO

https://venturebeat.com/2019/04/21/a-love-letter-to-digital-advertising-from-a-direct-mail-ceo/

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Facebook Is Adding Messenger Lead Generation Templates to Ads Manager

https://wersm.com/facebook-is-adding-messenger-lead-generation-templates-to-ads-manager/

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Starbucks Got An Estimated 2.3 Billion In Free Advertising From ‘Game of Thrones’ Gaffe, And It Wasn’t Even Its Coffee Cup

https://www.cnbc.com/2019/05/07/starbucks-got-2point3-billion-in-free-advertising-from-game-of-thrones-gaffe.html

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SCG Trendwatch: Recruitment Industry News & Insights

TrendwatchWelcome to your monthly round-up for busy HR professionals.  Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.

 

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Rally Recruitment Marketing announced that they have reached the first-year milestone of attracting 10,000 professionals to its community, becoming the largest community for the rapidly growing discipline of Recruitment Marketing.

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Jobiak, a provider of the AI-based recruitment marketing platform specifically for Google for Jobs, launched its flagship platform for recruiters and talent acquisition teams to directly publish their jobs to Google for Jobs.

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LinkedIn announces its own applicant tracking system, named Talent Hub, which will launch in 2019.

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SeekOut’s co-founder and CEO Anoop Gupta, explains how this candidate sourcing platform is changing the game in candidate engagement.

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Tesla tops the list of ‘hot companies’ among Indeed applicants.