Our Thoughts - Branding

Ramping up for 2018 Recruiting

Ramping up for 2018 Employee Recruiting

While the drive for new employees typically slows down as the holidays approach, there’s no better time to start preparing your tactical approach for the coming year.  The best way to determine where you need to go is to take…


stop telling me what to do

“Stop Telling Me What To Do!”

I think Tracy Turnblad, the leading lady in Hairspray, speaks for us all when she argues for a little less insistence. Consumers don’t want to be bossed around like the cliché I Love Lucy “Vitameatavegamin” commercial and told what to purchase or…


promo items

7 Ways to Make Promo Items Pay!

Whether you call them giveaways, promo items, logo merchandise, swag or chachki, promotional products are big business. Promotional products sales consistently top $20 billion annually, according to Promotional Products Association International (PPAI). Like any other part of your marketing strategy, it’s…


“Want to know what comes between me and my Calvins?”…

…. everything BUT the brand.   One of the most risqué advertising campaigns for its time featured the 15-year old Brooke Shields. That campaign was revolutionary and firmly solidified Calvin Klein as an edgy, original brand with attitude for the…


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Is this the Beginning of the End for Twitter?

Last Thursday, Bloomberg reported that Snapchat now has 150 million daily users of their app, which means that it has more daily users than Twitter (based on the percent of monthly users who are active each day.) Could this be…


5 Signs It's Time to Start Using Google AdWords

5 Signs It’s Time to Start Using Google AdWords

Every time we’re faced with a question, our first instinct is to “Google it”.  I am guilty of this – I’ll be watching a movie and try to remember the name of so and so actor. Google. I’ll be making…