Trendwatch

SCG Trendwatch: Recruitment Industry News & Insights – June 2022

by Recruitment Advertising


Trendwatch







Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web. 

Survey: Half of companies didn’t meet hiring goals last year

Hiring woes have followed employers throughout 2022. At the beginning of the year, local chamber of commerce leaders reported that businesses in their respective regions were struggling to find new workers and that a lack of workers was the biggest factor affecting their local economies.

GoodTime’s report notes the difference between in-office hiring and remote hiring, which may reflect ongoing tensions regarding the choice between moving to a hybrid or fully remote structure versus retaining a mostly in-office workforce.  Read more…

 

Finding it hard to get a new job? Robot recruiters might be to blame

Martin Burch had been working for the Wall Street Journal and its parent company Dow Jones for a few years and was looking for new opportunities. One Sunday in May 2021, he applied for a data analyst position at Bloomberg in London that looked like the perfect fit. He received an immediate response, asking him to take a digital assessment.

It was strange. The assessment showed him different shapes and asked him to figure out the pattern. He started feeling incredulous. “Shouldn’t we be testing my abilities on the job?” he asked himself.  Read more…

  

Employers Grapple with Surge in Mental health issues

More employees are struggling with mental health conditions, and, as a result, employers are fielding more requests for accommodations and dealing with increased absenteeism. Pandemic-related stress at work and at home was a significant part of this trend during the last two years.

Under the federal Americans with Disabilities Act and other nondiscrimination laws, most employers must provide reasonable accommodations to qualified employees with mental health conditions.  Forty-three percent of employers have seen a spike in reasonable accommodation requests related to mental health since the coronavirus pandemic started, according to a new survey from law firm Fisher Phillips.

“We are seeing an increase of employees requesting remote work or a hybrid schedule to accommodate their anxiety and depression,” said Emily Litzinger, a Fisher Phillips attorney in Louisville, Ky. “Additionally, there have been an uptick of requests relating to bringing an emotional support animal to the workplace to help ease the stress related to in-person work.”   Read more…

  

Candidate Ghosting now #1 Challenge for Talent Acquisition Teams

Candidate ghosting is now the number one challenge for recruiters and TA teams.

That’s the inside scoop from our latest global survey of 375 TA practitioners, which we conducted in partnership with Brazen, a leading virtual hiring event and online career fair platform. Aside from their top challenges, our survey also delved into the activities, tactics, and technologies participants are leveraging to attract and source new talent these days.  Read more…

  

Tech Industry Job Market Drops After Decade-Long Immunity

For the first time in more than a decade, the tech industry doesn’t seem to be immune from the downturn hitting other parts of the economy, reports Bloomberg. Job cuts and a disagreeable investment climate are hitting big companies like Stripe and Instacart, and may affect smaller organizations as the financial damage spreads. Read more…

 

A wave of layoffs is sweeping the US. Here are firms that have announced cuts so far, from Carvana to Wells Fargo

Layoffs are sweeping across American businesses in the first half of 2022.

Peloton has already laid off thousands of employees this year. Online car dealer Carvana slashed 12% of its workforce. Even traditionally layoff-resistant companies like Netflix are making cuts, and now real estate brokerages are cutting hundreds of jobs. Read more…

 

Zoominfo acquires Comparable, provider of culture compensation data

ZoomInfo has acquired the recruitment marketing and employer branding platform Comparably. The company said the transaction is intended to help customers proactively attract and engage talent.

A destination for employee reviews and salary data, Comparably attracts job seekers looking for information on company cultures and employee insights. The platform also provides employers with SaaS solutions to amplify and enhance their employer brand and recruitment marketing. Comparably offers custom content, search engine optimization and media recognition through the company’s Best Places to Work awards. Read more…

SCG Trendwatch: MarCom Industry News – June 2022

by AdvertisingMarketingOnline Strategy
Trendwatch Marketing

Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web.  

Google reimagines search beyond ’10 blue links’

At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results. The digital boom of the pandemic is showing signs of slowing, but tech companies are still priming themselves for a future where habits adopted over the period stick around. At its annual Marketing Live event Tuesday, Google addressed the emergence of what it calls “omnibuyers”: consumers who more intensively research and browse on their shopping journeys both online and in-store. Read more…

NFTs are taking off on Instagram

Non-fungible tokens are finding their place on the social media network. But are marketers taking advantage?  With influencers and digital artists leading the way, non-fungible tokens (NFTs) are taking Meta’s Instagram by storm.

Data from influencer marketing platform HypeAuditor shows:
  • Over 20,00 accounts with “NFT” in the bio, most (over 40%) U.S.-based.
  • Over 900 million followers for those accounts.
  • Over 100,000 posts monthly using the hashtag #NFT.   Read more…

Is Google Analytics going away? What marketers need to know

Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world. Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!  Read more…

2022: the year micro-influencer marketing meets big data

With companies looking to build meaningful relationships with longer-term customers before and after transaction, micro-influencers look set to become a permanent fixture of their communications strategies long into 2022 and beyond. Ryan Dean, head of PR strategy at Jaywing, is seeing big brands seek to work with micro-influencers in the name of effectiveness.
With a greater focus than ever on customer loyalty, effectiveness and ROI, how can brands leverage data to better plan, execute and – most importantly – measure the success of their micro-influencer campaigns?  Read more…

Creating New Audiences and Building Community With Creators

The importance and market momentum of creators is growing by the day. Their ability to engage and create moments with audiences can be used by marketers to leverage these masters of the social space and their unprecedented connections with their followers. Meta’s vp, Americas, global business group, Nada Stirratt, and Adore Me’s founder and CEO, Morgan Hermand, joined Adweek’s Social Media Week for a fireside chat about how brands can use creators to attract new audiences, break down barriers and engage with their communities in more personal ways.  Read more…

Marriott launches hospitality industry’s first media network

Marriott International launched the Marriott Media Network, an omnichannel cross-platform ad solution for marketers, according to a press release. The network will initially target travelers in the U.S. and Canada before expanding globally to encompass more than 164 million members of the Marriott Bonvoy loyalty program. Once fully deployed, the network will carry inventory that spans Marriott’s owned channels, including display, mobile, video, email and digital out-of-home, the latter of which features in-room television and digital screens. The Marriott Media Network is a full-stack collaboration that leverages Yahoo’s sell-side platform (SSP) and demand-side platform (DSP). The launch, which Marriott claims is a first for the hospitality industry, follows explosive growth in the retail media space as advertisers look to better target and track consumers amid a tightening of data privacy rules on other digital platforms.  Read more…

Manufacturing Employment. A short history.

by Human ResourcesRecruitment Advertising

There was a time – actually, spanning many decades – when manufacturing led the growth of the world’s largest economy. Back in 1920 approximately 40% of the jobs in the United States were in manufacturing and other blue-collar fields. Today, that figure is only about…wait for it…20%. Quite a fall.

Equally astounding is the fact that manufacturing as a share of the nation’s Gross Domestic Product (GDP) has dwindled from 27% to 12%. It’s no wonder there have been so many layoffs in manufacturing.

What goes up must go down.

Manufacturing employment reached its zenith in June 1979 with 19.6 million jobs. But by June 2019 that had dropped to only 12.8 million – 35% from the peak hit 40 years ago.

Why were there so many job losses?

The reality is that the United States was slowly moving to service-related industries.    Under those circumstances corporations found it more appealing to ship the manufacturing overseas where it was cheaper. Think what impact there was on manufacturing jobs in America when Chinese imports quadrupled from 2001 and 2004.

Also, manufacturing as an industry found they could keep their production up as they became more and more automated. Of course, this meant fewer workers were needed.

40 years of job losses.

Let’s take a deeper dive into the 40-year period from 1979 to 2019 when job losses were steady and as dramatic as the job gains were in the prior 40 years. In 1979 manufacturing captured 22% of the nation’s job market. By 2019 that percentage dropped to only 9 percent. (Yikes!)

During the period 1979 to 2019 manufacturing lost 13% of the total nonfarm job market. Fortunately, those in the job market had adjusted their skills along with the job market (not surprising) and the job gains in the service-providing industries filled the void left by manufacturing.

Manufacturing jobs during the pandemic.

So, how did the pandemic affect manufacturing? Not bad. In comparing February/March 2020 to 2022 employment dropped from only a smidgen from  12,717,000 to 12,657,000. Unemployment fell dramatically from 4.1% to 3.1%. but Job Openings more than doubled at 389,000 to 802,000.

What are the predictions for the future?

Bureau of Labor Statistics is predicting mild employment growth in the manufacturing sector. Only about a 5% increase in manufacturing employment in the decade stretching from 2020 to 2030.

It will be interesting to see how accurate that prediction will be. Of course, in the same table, the BLS is showing a small drop in employment in the Federal government. I’ll believe that when I see it. So, we’ll see how the predication for manufacturing plays out.

the great resignation

“I Quit!” Are we in the period of The Great Resignation?

by Human ResourcesRecruitment Advertising

the great resignation

It’s spreading through companies faster than the omicron variant. In fact, according to the Bureau of Labor Statistics, there were a record 4.5 million workers who quit their jobs in November 2021. This represents a whopping 3% of the total workforce and a remarkable 37% increase over November 2020. This number (the BLS calls it “quits”) gives credence to those who now say we are in the period of The Great Resignation.

 

As dangerous as that seems to the health of businesses everywhere, we cannot lose sight of the fact that the number of hires outpaces the number of quits. There were 10.6 million job openings at the end of November and 6.9 million unemployed people. My calculator shows 1.5 jobs per unemployment person.

 

So, the nation is flush with jobs but short on candidates willing to fill them.  This gives the American worker great confidence to quit their current job to seek better pay, move to more desirable jobs, or even make a step up the corporate ladder. Nirvana!

 

Calling this The Great Resignation may be a bit misleading. So many envision a mass exodus with those quitting and leaving the workforce to live out their lives on a beautiful tropical island.  The truth is that most are quitting only to stay in the job market but with another employer and – most likely – higher wages and greater opportunity.

 

We can see this in the BLS Participation Rate report which reflects the percentage of the population that is either working or actively looking for work. The rate was dropping precipitously from the pre-pandemic level of 62.6% in March 2020. However, now it is “working” its way back up (pun intended) as it reached 61.8% in November 2021.

 

Industries Most Affected

Leisure and Hospitality                                6.4% quits

Retail Trade                                                    4.4% quits

Professional and Business Services           3.7% quits

Trade, Transportation and Utilities            3.6% quits

Healthcare and Social Assistance               3.0% quits

Click here for a more comprehensive list.

 

To be sure, there is plenty of bad news out there as cash from the government begins to dry up, inflation is proving not to be as transitory as economists first thought as it continues to eat into the sizable wage increases that so many individuals were thrilled to receive. And Covid is still not defeated. But the workforce is still feeling emboldened to say “adios” to their employer for the opportunity to enjoy greener pastures.

We've Moved

We’ve Moved!

by Uncategorized

SCG Advertising & PR is pleased to share the news that our agency is now operating in a new, headquarters office at 100 South Jefferson Road, Suite 204, Whippany, NJ.  We’re less than two miles from our previous, Parsippany location, in a beautiful, expansive office suite. It’s an impressive upgrade – but don’t just take our word for it.  

Here’s a video of SCG Advertising + Public Relations’ new home.

 

 

Educational Services Jobs

A Report Card on Educational Services Jobs

by AdvertisingEducationRecruitment Advertising

Educational Section Jobs

The nation was waiting in anticipation of great numbers when the Bureau of Labor Statistics released the latest jobs report on Friday, April 2. However, the announcement that total non-farm payroll employment rose by 916,000 in March exceeded even the most optimistic experts.  The public and private education sector was one of the big job creation winners for Educational Services Jobs in March as in-person learning begins to spread across the nation.

Here are the growth numbers in the March 2021 report.

 

Local government education        76,000

State government education        50,000

Private education                          64,000

 

Compare those numbers with the losses since February 2020 in the following:

Local government education        -594,000

State government education         -270,000

Private education                          -310,000

 

Let’s take a deeper look at the Educational Services jobs sector (NAICS 611) of the economy. This includes elementary and secondary schools, junior colleges, colleges/universities and business school and computer training, technical and trade school, and educational support services.

 

Month                                           Employees (In thousands)

March 2019                                      3722.1

March 2020                                      3696.3

March 2021                                      3469.0

 

Month                                            Unemployment Rate

March 2019                                      2.8%

March 2020                                      4.4%

March 2021                                      4.1%

 

With all of these promising numbers being reported, the Educational Services job market is undoubtedly beginning to heat up. The competition for top talent is certainly tightening. If you are recruiting in this sector, are you ready to face the competition? To start the conversation, e-mail Mike Mangan mmangan@scgadv.com or contact your Account Executive at (973) 992-7800.

 

 

It’s Not Whether We Communicate, But How Effectively We Communicate

by AdvertisingPublic RelationsRecruitment Advertising

 

 

It is unlikely anyone would challenge the belief that strong and open communication is essential in building a client-agency relationship. And, if done artfully and regularly, great communication can yield many benefits. Here are a few that are top of mind:

  • Gives Direction
  • Reduces uncertainty
  • Builds relationships
  • Creates meaning
  • Increases collaboration

That is a powerful list of benefits. And with the unending stream of improvements offered by technology your opportunity to become a master communicator is more accessible than ever before.

 

There was a time when client relationships were built on the phone, in face-to-face business meetings, and through the mail. Now, each of these communication options are faster, more efficient, and less expensive than in decades gone by.

 

Of course, there are a plethora of tools out there that had not even been dreamed of decades ago which are now mainstream. Just think of a business world without:

  • E-mail
  • Text
  • Chat
  • Online Collaboration
  • Virtual Meetings

So many choices!! However, no matter what tools you choose as appropriate for developing each individual agency/client relationship remember to mix your methods of communication. There are times where a well-timed phone call can clear up misunderstandings that crop up in e-mail. Also, you must communicate regularly and be responsive to messages that you receive.

 

Let’s start communicating today. For clients, our focus is always on navigating the entire P.E.S.O. (Paid /Earned / Shared / Owned) media spectrum. We create and direct programs and campaigns with a truly 360-degree perspective, helping organizations break down internal silos and strategically improve engagement and relationships – all with a goal of achieving your objectives.

Why PESO?

Contact Us

 

 

Teacher Shortage

Nationwide Shortage of Substitute Teachers; Lots of Jobs To Fill

by EducationRecruitment AdvertisingUncategorized

Teacher ShortageWhether a school is instructing in-person or online, one thing remains the same — they need an increasing number of substitute teachers from an ever-decreasing talent pool. How prevalent is the shortage? Google serves over a million results on “substitute teacher shortage COVID.” These results come from Madison, Chicago, Kansas City, Utica, Las Vegas, Coeur d’Alene, Houston, and so many more. The reporting originates from large and small cities all over the nation.

Lots of jobs to fill

A good amount of jobs currently being posted come from Indeed.com. A simple search for substitute teachers in the United States reveals 7,271 openings nationwide.  By far the largest number is coming from Chicago with 503 openings. That is well ahead of the number two city – Denver – with 61.

The changing candidate pools

Even before the pandemic, a shortage of substitute teachers existed in many areas. However, that number is now increasing rapidly as potential candidates weigh the risk-reward of substituting where the income is relatively low and the potential exposure to COVID is higher. On the income side of the equation, The Bureau of Labor Statistics shows short-term substitute teachers earning $32,460 per year, which is $21,030 less than the U.S. annual average among all jobs. This low earning level limits the availability of retired teachers and part-timers.

The fear of COVID among teachers is real when you consider 18% of all public and private school teachers are in the high risk, 65 and older age group per The American Enterprise Institute. That potentially also means they could be taking home the virus to equally vulnerable family members. The bottom line? It is no surprise that the American Federation of Teachers, a national labor union, shows that 1 in 3 teachers say the pandemic has made them more likely to retire earlier than planned.

How schools battle the shortage

Here is a list of some of the things schools have been doing to have enough substitutes in their classes:

  • Hiring parents
  • Increasing class sizes
  • Adding babysitting to bus driver duties
  • Hiring permanent substitutes
  • Boasting earnings and more competitive wages
  • Sending personal invitations to retired teachers
  • Offering sign-on bonuses

Help is on the way

With the vaccine now here, help is on the way. Millions of doses have already been delivered, and both teachers and substitutes should be getting significant relief. Anything close to normal will be fully embraced by educators nationwide.

If you are looking for creative ways to fill open positions you can contact your Account Manager or email pcrescenzi@successcomgroup.com.

 

 

 

Higher education

“Normal” Continues To Elude Higher Education

by AdvertisingEducationMarketingUncategorized

Higher educationJust when it looked like more and more colleges were finding ways to provide a face-to-face learning experience during the continuing pandemic, West Chester University (right in my backyard) announced that virtual learning was being extended into the spring 2021 semester. That’s right…Spring 2021. As this was being announced, WCU’s local school district was moving into hybrid.

 

That was quite a wake-up call for me and, I would assume, for thousands of students who are in or in the process of entering the higher education system. Sounds like it’s time for a gap year while all this gets sorted out.

 

Trends and predictions on the effect this on-going pandemic is having on our colleges and universities have been released since we last broached the subject in our July 2020 blog. This includes a significant study from the National Student Clearinghouse whose mission is to provide data, services and insights to the K-20 and workforce continuum.

 

For Fall 2020 enrollment the impact of the pandemic differs – sometimes significantly – by degree and institution type. Here’s a small snapshot of what we have learned from NSC’s data as of September 24, 2020:

 

First-Time Beginning Students

  • This group showed an incredible 16.1% drop in enrollments which compares to a slim 0.4% drop last fall.
  • 69% of all undergraduate enrollment losses come from First Time Beginning Students

Undergraduates

  • Undergraduate enrollment is down 4% across all institution types in comparison to last year
  • Private for-profit colleges are up 3.0%
  • Public 2-year colleges taking a huge hit – down 9.4%
  • Only 5 states are showing an increase in enrollments – Vermont, New Hampshire, West Virginia, Nebraska, and Utah
  • 11.2% drop in international students

Graduate Students

  • Graduate school enrollments are up 2.7%.
  • Private 4-year colleges are up 9.3%
  • Public 4-year colleges are up in the same period by 4.0%
  • Enrollment is up in 38 states

All Students

  • Total enrollment is down 3.0% in comparison to the same period last year.
  • Only 6 states show an increase in all enrollments including Vermont, New Hampshire, West Virginia, Nebraska, Utah and Arizona

Not sure when things will return to normal – if ever. If you are an Admissions professional, SCG would like to continue the discussion with you.

 

 

SCG 5 Step Diversity Plan

Eliminate Your Greatest Barrier To Successful Diversity Recruiting

by Human ResourcesRecruitment AdvertisingUncategorized

A survey of 250 full-time talent acquisition or recruitment professionals by Yello.co found that the top reason for not meeting the challenges of diversity recruiting was a “lack of time and resources to devise and execute a diversity recruitment strategy.” That said, recent protests have necessitated a renewed focus on social justice and an immediate and serious review of diversity in the workplace.

Talent acquisition professionals are undoubtedly feeling the pressure. More than anyone they know the many benefits of a robust plan that results in greater diversity in the workplace.  Just a few of those benefits include building a team that reflects the changing make-up of our population, wider variety of thought, stronger decision-making, inspiration resulting in more creativity, improvement in retention, enhancement of productivity, and a lift in the company’s reputation.

The reality is that talent acquisition has little influence over meeting the most common challenges that keep diversity recruiting plans on the shelf rather than into action.  So, how do you move ahead when you hit the “no more excuses” stage in diversity?SCG 5-step-Diversity-Plan

Fortunately, there is a solution. Partner with the recruitment marketing experts at SCG Advertising & Public Relations. We will guide you through our 5-step Diversity Plan to:

  • Build a diversity team
  • Share a thorough situation analysis
  • Develop a multi-pronged strategy
  • Implement the plan
  • Monitor program progress

Let’s talk now about a plan that will put you ahead of the curve in creating a diverse workforce in your company. Our SCG recruitment professionals have extensive experience in this area.  Contact Mike Gatta, VP, National Development at 856-795-7391 x149.