Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web.
Despite Super Bowl LIV’s marketing deja vu, several ads break out
Multibrand spots, ads supporting women, “Groundhog Day” and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year.
Super Bowl LIV made for a tense showdown between the San Francisco 49ers and the victorious Kansas City Chiefs, but few marketing surprises turned up during a night that leaned heavily on humor, multibrand team-ups, and newcomers in areas like politics and women’s representation. Read more…
Google plans crackdown on ‘disruptive’ video ads
Google’s Chrome web browser on Aug. 5 will stop showing all ads on sites that repeatedly have “disruptive” video ads, as defined by new standards from the Coalition for Better Ads (CBA) Read more…
Market share for some products advertised in Super Bowl commercial spiked on Amazon during and after the game, according to a Profitero report shared with Marketing Dive. Coke Energy and its zero sugar version saw surges of 111% and 197%, respectively. Read more…
The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Ever-evolving marketing technology and the proliferation of communication channels means that ‘communicating,’ or getting your message out there, has never been easier. Read more...
The numbers are undeniable. The economy is booming but so is the level of difficulty in finding top talent. Recruiting talent is definitely a growing challenge. If you look carefully at the data gathered by the Bureau of Labor Statisticsyou can see why.
Just take a look at some of these numbers generated monthly by JOLTS (Job Openings and Labor Turnover Survey). No wonder Talent Acquisition professionals are unsure where their next hire can be found.
At 0.9 persons per job opening, the number of job openings has exceeded the number of unemployed persons for 21 consecutive months prior to November 2019.
Job openings have exceeded hires from 2015 to the present.
The unemployment rate has plunged from 9.8% in January of 2010 to 3.5% in December of 2019
Quits have exceeded layoffs and discharges since July 2011.
The quit rate has grown consistently from less than 1% in 2009 to short of 2.5% in 2019
Job openings nationwide have shown an increase from 2,731,000 in January 2009 to 7,625,000 in January 2019. Whew!
The gap between quits and layoffs/discharges continues to increase.
The industries with the greatest percentage of job openings are Leisure/Hospitality and Health Care/Social Assistance.
Want to see numbers that are a little closer to home? JOLTS is working on State Estimates. They can be found on the BLS website and show everything from Job Openings to Hires to Quits to Layoffs and Discharges and total separations. The data is available from February 2001 to June 2019.
Here’s the good news…all of these numbers – and more – are updated monthly and can be downloaded free of charge on the BLS.gov site and can help with recruiting.
Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web.
Ben and Jerry’s CEO discusses embracing different ways of doing business from side-stepping research to prioritising activism. Ben & Jerry’s CEO Matthew McCarthy has been in his role for a little more than a year but, from side-stepping research to prioritising activism, he is fully embracing the different ways the ice cream maker does business. Read more…
The New York Times Opinion desk published an investigation last week into the location data industry, showing how companies quietly collect and profit off the precise movements of smartphone users. Read more…
8 Digital Marketing Trends for 2020
2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron. We wanted to share our perspective, as a pioneer in the MarTech space, a community with hundreds of successful digital marketing agencies around the world. Read more…
In 2019, Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected. Read more...
Who would have thought that webinars – the bleeding edge technology innovation when they were introduced in 1996 by Microsoft’s NetMeeting and Xerox PARC’s PlaceWare – would have such staying power? In the past 20 years in marketing have taught me anything, it’s been to never doubt the good ol’, tried and true webinar. They have proven ability to boost organizations’ training, marketing, sales and customer engagements. Read more…
Michael Cherenson, APR, Fellow PRSA, Elected as PRSSA 2020-2022 National Professional Adviser
NEW YORK, January 8, 2020 — The Public Relations Student Society of America (PRSSA), the foremost organization for students interested in the public relations and communications fields, announced today that Michael Cherenson, APR, Fellow PRSA, has been elected to a two-year term on the National Committee as the 2020–2022 National Professional Adviser.
In his role, Cherenson will counsel fellow members of the National Committee, assist Chapter Professional Advisers and help Chapters discover and connect with Professional Advisers.
Cherenson, chief public relations counselor for SCG Advertising & Public Relations, has 30 years of professional experience spanning many sectors of the public relations industry. The communications veteran has a long tenure of leadership within PRSA, serving as Chair and CEO in 2009. He was inducted into the PRSA College of Fellows in 2011. Cherenson is currently a member of the Educational Affairs Committee and co-chair of the College of Fellows’ SAGE Committee. He previously served on the PRSSA National Committee as PRSA Board Liaison during the 2003–2004 term.
“Michael’s extensive experience and involvement in PRSA made him the perfect candidate for this position,” said Nicholas Goebel, PRSSA National President. “We look forward to working with him this upcoming term.”
Outgoing National Professional Adviser Ben Butler, APR, will complete his term on May 31, 2020. PRSSA members and advisers are encouraged to connect with both Butler and Cherenson at the PRSSA 2020 Leadership Assembly taking place in Scottsdale, Arizona, from April 16-19.
About the Public Relations Student Society of America (PRSSA) The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. Founded in 1967 by its parent organization, the Public Relations Society of America (PRSA), PRSSA includes nearly 10,000 student members and advisers, and is active on nearly 375 colleges and university campuses across the U.S. and in Argentina, Columbia, Peru and Puerto Rico. For more information, please visit www.prssa.org.
Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web.
YouTube masthead ads hit TV app
YouTube is rolling out masthead ads for TV screens, offering brands prominent placement within its TV app. Same as YouTube’s desktop and mobile feed masthead ads, the masthead ads for TV screens can be purchased on a cost-per-impression (CPM) basis and will be available via reserved placements.
The masthead ads will autoplay a few seconds after being served up, and brands will be able to target the ads to customized audiences. Read more…
Facebook Publishes New Report on the Benefits of Combining Facebook and Outdoor Advertising
Outdoor ads – including bus shelter campaigns and billboards – might not be within the budget of most SMBs. But for those businesses that can afford it, there can be significant benefits to running outdoor campaigns in combination with Facebook promotions. Read more…
Macy’s back-to-school push debuts with Snapchat shopping, TikTok challenge
Macy’s back-to-school promotion includes its first shoppable commercials on Snapchat and a video-sharing challenge on TikTok. The department store’s “All Brand New” campaign also includes digital and TV spots aimed at celebrating kids’ individuality and self-expression. Read more…
Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign
Coca-Cola’s Fanta brand of fruit-flavored sodas paired its traditional out-of-home (OOH) advertising with Snap’s augmented reality (AR) technology for an immersive campaign. The “It’s a Thing” campaign lets Snapchat users point their smartphones at Fanta’s billboards and posters to unlock digital content including shareable AR filters and sticker packs, per an announcement shared with Mobile Marketer. Read more…
Engaging students in a post-email world
Too much email?
Each Texas A&M student has a dedicated email address. After years of using email as the primary way to communicate with students, we started to encounter some challenges: many students began to only monitor their personal email address, spending little to no time checking their university email address. It resulted in them not completing important administrative tasks such as signing up for direct deposit, and failing to meet important deadlines and requirements such as submitting a photograph for their identification (ID) cards or to complete financial agreements. Read more...
Photorealistic CGI product placement ads could soon invade your favorite movies
We’re all used to personalized advertising in the age of the internet. Known as “identity marketing,” this brave new world of selling means we are shown only advertisements considered likely to appeal to us. Whether it’s Amazon recommending a new book, Netflix suggesting a particular movie, or Google selling us on a certain holiday after something we mentioned in an email, advertisers draw on information about individuals and use this to decide whether to bother targeting us with a particular ad. Read more…
NJSIAA Executive Director Larry White and Delaware Valley Regional High School student Kelsey O’Connor
Delaware Valley Regional High School student Kelsey O’Connor receives NJSIAA scholarship sponsored by SCG Advertising + Public Relations
PARSIPPANY, NJ (August 15, 2019)— Delaware Valley Regional High School student Kelsey O’Connor was recently awarded an NJSIAA (New Jersey State Interscholastic Athletic Association) scholarship sponsored by SCG Advertising + Public Relations.
On an annual basis, SCG recognizes a high school senior who demonstrates excellence both on the playing field and in the classroom, with a $500 scholarship award. The award is presented at the annual NJSIAA Scholar Athlete Luncheon.
O’Connor, who played field hockey and lacrosse, will use her scholarship to supplement her educational costs at Duquesne University, where she will study speech pathology.
At the 26th annual Scholar Athlete Luncheon, which was attended by more than 1,400 people, student-athletes were designated by their respective schools to receive scholarships. More than 350 New Jersey high school students were recognized at the luncheon and nearly $200,000 in scholarships was awarded.
A digital photo of NJSIAA Executive Director Larry White (left) and Delaware Valley Regional High School student Kelsey O’Connor is available here.
Established in 1918, the New Jersey State Interscholastic Athletics Association (NJSIAA) is a voluntary, non-profit organization comprised of 436 accredited public, private, and parochial high schools. A member of the National Federation of State High School Associations, the NJSIAA conducts tournaments and crowns champions in 32 sports. Championship competition for girls is sponsored in basketball, bowling, cross country, fencing, field hockey, golf, gymnastics, lacrosse, soccer, softball, swimming, tennis, outdoor track, winter track, and volleyball. Boys’ championships are determined in baseball, basketball, bowling, cross country, fencing, football, golf, ice hockey, lacrosse, soccer, swimming, tennis, outdoor track, winter track, volleyball, and wrestling.
Welcome to your monthly round-up for the marketing and communications world. Each month, we share the latest news, strategies, tools, and marketing trends affecting the landscape. Check in each month for the latest updates from all over the web.
Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.
Jobiak, a provider of the AI-based recruitment marketing platform specifically for Google for Jobs, launched its flagship platform for recruiters and talent acquisition teams to directly publish their jobs to Google for Jobs.
Do you know why Labor Day is a national holiday, recognized nationwide? If your answer is no – you will now be informed. If your answer is yes – keep reading anyway!
During America’s Industrial Revolution (latter half of the 1800’s) the unbearable working conditions eventually led to an uproar – between employers and employees. Worker unions were created and served as the primary catalyst for establishing a political backbone. They organized rallies and strikes that were essential in trying to establish a positive outcome for laborers. Some of these rallies and strikes turned violent, unfortunately leaving casualties. Yet, a trailblazing event took place on September 5, 1882 (which is nationally recognized as the first Labor Day parade). On this day, thousands of activists marched in New York City – from City Hall through Union Square, all knowing they were not going to be paid for this time off. Concerts, picnics and speeches occurred on this day as well.
During this time two members of different unions received credited for coining this idea/day. The two men have closely structured last names, but are not related. Matthew Maguire (Secretary of the Central Labor Union) and Peter McGuire (American Federation of Labor co-founder).
Matthew Maguire initiated the type of strikes aimed toward exposing unsafe factory conditions and employee hours in the 1870’s. Matthew’s outspoken political views were deemed outstretched for the time frame and therefore were responsible for his demotion as Labor Day’s founding father.
Peter McGuire is depicted as advocating this idea/day/parade concept in front of New York Central Labor Union, on May 12, 1882. Peter’s initiated strikes brought change and evolution to work hours – the standard eight hour workday, still withstanding today!
The year of 1894 manifested approval by congress and thereby President Grover Cleveland announced a national holiday to occur every first Monday of September, now known as Labor Day.
So now that you’re informed about history of this day, do not come in to work on Monday! Enjoy your day off!
Many traditional business practices over the past few decades have evolved into having some sort of digital or mobile alternative. Technology is continuously creating new ways to do just about everything, including networking. What used to consist of simply shaking hands and in-person conversation has also hit the digital world with the emergence of social sites such as LinkedIn and some cool networking tools.
Although they can provide a way to foster a professional connection that would be otherwise difficult to attain, the way people use social platforms in general can take away the true intention which is to develop a personal relationship that is mutually beneficial. If you are trying to connect with someone for a specific reason, they may accept your request, but they could have also accepted any number of people that day and now you’re just another connection they may or may not interact with.
The good news is, there are many tools out there in addition to LinkedIn that can be used for meeting people and networking, and they take a different approach compared to traditional social and networking platforms. They aim to create an experience that encourages people to go beyond the platforms to actually meet with people for lunch, coffee or at an event to form a genuine professional relationship.
Some of them are specific to certain kinds of meetings or interactions like Extendee and Let’s Lunch, while others, like Shapr, are a tool simply for networking with people in the area. One of the more specific-use platforms, Extendee, is used to meet people that are attending the same conferences, festivals, marathons or any other type of event. You can then begin a conversation with like-minded people before even getting to the event, or even share a ride from the airport to the venue. The most important element that the Extendee boasts is maximizing ROI. When you have invested time and money into traveling to and attending an event, you want to get the most out of it, and Extendee helps you do that.
Another one is called Let’s Lunch, which has a mission to empower people to get more out of their lunch time in a unique way. Let’s Lunch connects you to companies that you could go have lunch with and experience the company culture and even discover job opportunities. Forbes said, “while there are a lot of incredible tools and resources that make it easier to network with people from all over the world, there’s still nothing quite like Let’s Lunch.”
The platform that I have interacted with the most is the Shapr app. The easiest way to describe it is to say it is similar to Tinder or Bumble, but for professional networking. It has a very similar interface and you swipe left for “no” and right for “yes” on the people you come across. The app shows you approximately 15 people per day based on your location, but there is more to it. You can log in using LinkedIn, and the algorithm also uses your professional experience and tagged interests. So, if you are interested in entrepreneurship, technology and marketing, you can make that a part of your profile and Shapr shows you people that are also interested in those topics.
According to the app’s founder, Ludovic Huraux, the limit of 15 is important to the central idea of Shapr which is to “make networking a habit.” The limit forces people to come back daily and people don’t have the ability to swipe through tons of people every day, which would diminish the impact and effect of the app.
In the Shapr app, you swipe anonymously and get notified when both people swipe yes, and then a conversation can be started. Unlike some other platforms, it is less focused on sales or jobs and instead intended to cultivate relationships and get people to meet up offline. The app has been used by all sorts of people, from company executives to entrepreneurs, recruiters, and students looking for some guidance or mentorship. Shapr is great for finding people and simply starting a conversation. If you are not looking for a specific type of meeting or for people going to a certain event, you might use Extendee or Let’s Lunch instead.
I stumbled upon Shapr from a social media post and thought it sounded very interesting so I downloaded it right away. I began using it and swiping through people without much of an expectation. I was interested in talking to people working in the marketing field who could offer some career advice. I was able to speak with people in the industry who were more than willing to provide some insight on their own career path. That is why the Shapr app is an excellent tool for more personal (but still professional) networking. Instead of a pool of thousands at your fingertips, Shapr shows you a limited amount everyday based on what your profile says you are interested in.
These tools put a spin on networking on bigger platforms which gives you a pool of thousands at your fingertips. They are more focused, and most users are looking for some insight just as much as they are willing to share knowledge and guidance, which is what makes them powerful. Most users are looking for help just as much as they are willing to share knowledge and guidance, which is what makes these tools so great.
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Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.
Do you know why Labor Day is a national holiday, recognized nationwide? If your answer is no – you will now be informed. If your answer is yes – keep reading anyway!
