Facebook security

Is it time to quit Facebook? Both users and brands are wondering.

by AdvertisingCommunity AwarenessMarketingOnline StrategySocial Media

Facebook security

Privacy has always been a concern for users on social media and across the internet, but these issues have come into the spotlight amidst recent reports of the Cambridge Analytica data scandal. And both users and brands are wondering is it finally time to dump Facebook. Across Twitter, #DeleteFacebook began trending. Celebrities made announcements that they were leaving Facebook. Several big name brands including Mozilla and Sonos temporarily suspended their Facebook advertising.

 

But what does this really mean for marketers? Should you pull back on your Facebook ad spending right now? Here are four reasons why companies should not be afraid to continue business as usual on Facebook.

 

1. Only a small number of people are leaving Facebook.

There are still over two billion users on the world’s largest social media platform, whose daily lives are entwined with Facebook. Although people are concerned, most are taking steps to be more cautious about data being shared rather than outright deleting their accounts.

 

Few companies are making changes to their ad spending as a result of the news, at least for now. According to Pathmatics, digital intelligence platform, of the top 1,000 ad spends on Facebook, only seven pulled ad spending following the Cambridge Analytica reports.

 

2. Facebook has been through issues before – and survived.

Facebook has already begun to make changes, including removing 3rd party data providers from its ad targeting, pausing all messenger bots and developing a new certification tool for marketers to guarantee email addresses used for ad targeting. Right now, Facebook’s priority will be to actively pursue solutions to earn back the trust of consumers.

 

Last year when Google-owned YouTube came under fire for showing brand ads next to hate speech and offensive content, brands boycotted YouTube but returned after a few months because of their quick response to remedy the situation. YouTube did not suffer any losses in earnings or growth.

 

3. Facebook advertising works.

The effectiveness of Facebook advertising has always been due to its hyper-targeting abilities. As the demand for transparency increases and access to data is limited, marketers may have to get more creative with targeting and begin to rethink their digital strategies, but as long as Facebook ads continue to deliver results, brands will continue to use it.

 

4. It could have happened to anyone.

This is the time we live in and privacy has been the tradeoff for the benefits of technology. And while the target is on Facebook right now, this is an overall consumer privacy issue across all digital media that needs to be addressed.

 

At the end of the day, leaving Facebook is a personal decision. As an ad agency, our job is to stay educated on the matter, monitor the situation closely for further fallout and help our clients determine the best strategy moving forward. And for brands, unless enough users leave or if the targeting regulations hurt performance, there is no reason to panic.

 

Regarding your personal account, learn ways to protect your data here.

 

Read more here:

http://adage.com/article/digital/marketers-wrangle-cambridge-analytica-fallout/312932/

https://marketingland.com/advertisers-didnt-leave-youtube-and-they-wont-leave-facebook-237063

https://www.impactbnd.com/blog/should-you-delete-your-facebook-account

Michael Cherenson

SCG’s EVP Michael Cherenson selected for prestigious U.S. Dept. of Defense program

by Community AwarenessPublic RelationsSCG News

Contact:  Kurt Praschak / 973.992-7800, x.289 / kpraschak@successcomgroup.com

 

Lincoln Park resident selected to participate in prestigious U.S. Department of Defense programMichael Cherenson

 

Michael Cherenson among group chosen to engage with senior military officials, private sector business and community executives for Secretary of Defense’s 2018 Joint Civilian Orientation Conference

 

PARSIPPANY, NJ (March 20, 2018) – Lincoln Park, NJ resident Michael Cherenson, executive vice president for Parsippany, NJ-based SCG Advertising + Public Relations, has been selected to participate in the Joint Civilian Orientation Conference (JCOC), the oldest and most prestigious U.S. Department of Defense public liaison program.

 

As a JCOC participant, Cherenson – who has been a public relations professional for nearly three decades – will spend a week during the summer of 2018 at military installations, engaging with senior military officials and U.S. service members.  In addition to participating in tactical training exercises, he will gain a better understanding of the roles and mission of the U.S. Armed Forces, with emphasis on skills, capabilities, and the equipment employed in defense of our nation.

 

Hosted by the Secretary of Defense, the JCOC program is directly linked to the Department of Defense’s new initiative, This Is Your Military.  This initiative strives to educate and accurately inform the American public on the military’s relevance and innovativeness. In addition, the program seeks to introduce Americans to those who currently serve, and to dispel common misperceptions about the military.

 

“I’m honored to have been selected for inclusion in the 2018 JCOC program,” Cherenson said. “Becoming more familiar with our military will help me – and, by extension, our agency – bridge the military-civilian divide, and also share a broader understanding of our nation’s defense policies from the perspective of key military opinion leaders.”

 

Accredited in Public Relations (APR) by the Universal Accreditation Board and PRSA, Cherenson is a former (2009) national PRSA chair and a member of that organization’s prestigious College of Fellows. The author of three studies on the impact of reputation, his expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management, and interactive public relations. He serves as chief public relations counselor and strategist for SCG Advertising + Public Relations, and oversees all public relations activities for the firms’ diverse clientele.

 

Currently a member of PRSA’s Educational Affairs Committee, Cherenson serves as a site team member for that group’s CEPR Certification program. He also serves on the Accrediting Committee and as a site team member for the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). A graduate of Ithaca College in Ithaca, NY, Cherenson attended the prestigious Graduate School of Political Management (GSPM) at George Washington University, Washington, DC.

 

About SCG Advertising + Public Relations

Founded more than half a century ago, SCG (Success Communications Group) provides 21st century communication services highlighted by creativity, passion, and innovation. With specific expertise in advertising, marketing, public relations, social media, digital marketing, and recruitment, SCG is headquartered in Parsippany, NJ, with regional offices in the metro areas of Philadelphia, Atlanta, San Diego, and Tampa.  Additional information is available at www.successcomgroup.com, as well as on Facebook, and Twitter.

 

# # #

 

pancreatic cancer survivors

Step up for Pancreatic Cancer Survivors – A Personal Story

by Community AwarenessPersonal Interest

pancreatic cancer survivors“Pancreatic Cancer does not have a face until it’s someone that you know” This is the sign of the times when it comes to Pancreatic Cancer. In the years that I have been actively involved with the Pancreatic Cancer Action Network NJ Affiliate; I have watched many folks walk right past the table at awareness events, shuddering at the words “Pancreatic Cancer.” Many pull their children away from the table as to not expose them to the facts, statistics, and rawness of this disease.

My initial interest in getting involved was my father’s diagnosis and death only a few short weeks later. I spent months trying to comprehend the idea that the survival rate at that time was just 6%. I needed to do something. There were too many people that would suffer the same fate. My first affiliate meeting a few years ago has turned into my passion, my purpose, and my path.

Survivors are my motivation. They fuel the fire in me. Due to the nature of this insidious cancer, many don’t consider themselves survivors. We honor all survivors, from the first day they are diagnosed. We are their allies, we offer a place of hope and spirit.

We have watched the survival rate rise slowly to 9%. The mission is clear; keep moving forward, keep fighting, and always remind them, that they are defeating the odds each day!

Our survivors need us. They deserve someone to fight for them, to be an advocate, to echo their voices, to stand up for them.  While the survival rate is rising, Pancreatic Cancer is now the 3rd leading cause of cancer related deaths. This is unacceptable.

It’s more important than ever to Step Up for Survivors, to let them know that we are in their corner, that they aren’t fighting alone. Whether they were diagnosed today, yesterday, or years ago, I will fight for your future. I will fight for more funding and research. I will fight so no one else has to lose their loved one.

Simply put, our survivors DEMAND BETTER.

 

For more information on Pancreatic Cancer visit: www.pancan.org.

If you want to join the fight, please email me at  Pgirimonte@pancanvolunteer.org

How to donate:  https://www.pancan.org/ways-to-give/

Spread the word, spread awareness, Like our Facebook & Twitter pages

www.facebook.com/PanCAN.NewJersey

www.twitter.com/PanCAN

2018 is going to be a battleground for talent

5 Reasons 2018 Is Going To Be A Battleground For Talent

by AdvertisingBrandingCommunity AwarenessHuman ResourcesRecruitment Advertising

2018 is going to be a battleground for talent

If you’re a recruiter, you can already feel it. The demand to fill a growing number of job openings is already here. Complicating things for your recruiting efforts is the fact that job seekers have more opportunities from which to choose. In short, you’re not the only game in town.  Additionally, the improved job market has employees feeling more comfortable to move from passive to active job seekers.

If you are not yet a believer in the changing job market ahead and its effect on recruiting, here are five statistical trends that should change your mind.

Job Openings Continuing to Rise

The job openings trend across the nation has been steadily increasing since July 2009. From that time through October 2017 the total number of job openings has grown nearly 3 times larger. That means job seekers are looking at 6 million opportunities today when back in 2009 their job search would include just over 2 million jobs. That really puts incredible pressure on recruiters to differentiate their company as an employer.

The Quit Rate is Up

According to the Bureau of Labor Statistics, the number of people feeling comfortable enough to quit their jobs has nearly doubled since 2009. These individuals are quitting to accept a new position or feeling confident enough to quit without a new job on the horizon since there are plenty of job openings (as shown above) out there for them.

A Lower Participation Rate

Part of the equation for creating a sufficient talent pool to meet your recruiting needs is the number of individuals who qualify as a potential candidate but for one reason or another have opted out of the job market. In just the last 6 years, that number has decreased from 63.7% to 62.7%. Sounds like a small movement, but in combination with all of the other statistics discussed here, this has a big impact.

Lower Number of Layoffs and Discharges

There are always a number of individuals who are forced into the job market through layoffs and discharges. As the economy improves, the number of individuals affected is reduced. Hence, less talent is available for hiring in the “active” job seeker category. Unfortunately, these are what you refer to as the lower hanging fruit. This is a group that is much easier to recruit and makes your job all the easier.

Tax Changes Will Spur Pay Increases

Sometimes it just takes more money to entice individuals to stay in their current position rather than jumping somewhere else. With the newly implemented corporate tax structure companies are going to have more money to use at their discretion. Many times, they may have an opportunity to save an employee with a raise thus keeping that individual from entering into the job market.

If you want to see most of the statistics above in greater detail, go to the JOLTS Home Page on the Bureau of Labor Statistics website.

If you want more details on the 2018 job market and how you can conquer its massive challenges, feel free to contact SCG Advertising & Public Relations.