contact tracer people

For Hiring The Contact Tracers Who Monitor The Spread Of COVID-19, New Entity Launched

by Contact TracingHuman ResourcesRecruitment AdvertisingSCG News

“ContactSCG” unveiled by New Jersey-based SCG Advertising + Public Relations

ContactSCG

 

 

 

 

 

PARSIPPANY, NJ (April 30, 2020) – Government agencies, non-profits, and private industry all are expected to hire upward of 300,000 health detectives – known as contact tracers – to identify and interview individuals who test positive for the virus and then trace those they’ve recently been in contact with. The Centers for Disease Control (CDC) and other experts have expressed the belief that contact tracers will be integral to preventing a second wave of the virus.

 

In 2003-2004, contact tracers played a key role in defeating SARS, and are used regularly by health departments around the world to combat HIV, measles, H1N1, and even Ebola.

 

Among those companies and organizations already active in the burgeoning contact tracing technology sector are a partnership between Apple and Google,  Bloomberg Philanthropies, Contrace, and Partners in Health. In addition, several former health officials are calling for contact tracing support to be prominently featured in the next coronavirus aid package.

 

Beyond the tools, technology, and skills employed by contact tracers, quickly hiring hundreds of thousands of skilled investigators will be a challenge. To help organizations meet this challenge, the highly specialized recruitment advertising division of SCG Advertising + Public Relations has launched a dedicated unit called ContactSCG to focus on helping organizations market and hire contract tracers. The 60-year-old, New Jersey-based firm – with offices in Atlanta, Philadelphia, California and Florida – has, for decades, provided talent acquisition and recruitment advertising strategy and services to a wide range of healthcare, government, first responder, and non-profit clients.

 

“This is an astounding number of potential openings for a job that until now hasn’t even been researched by the Bureau of Labor Statistics,” says Mike Gatta, SCG’s vice president, national development. “It’s a major recruitment challenge for all 50 states, 16 territories, and thousands of local health departments – not to mention large corporations that may want their own to ensure the safety of their employees.”

 

Gatta notes that SCG has extensive experience in recruitment marketing, handling millions of jobs in all industries, including healthcare and government. By using the PESO model of Paid, Earned, Shared and Owned media, the agency has the tools to work with marketing and HR departments to quickly scale up and deliver results.

 

SCG’s recruitment marketing campaigns include a broad range of tools, including job-posting optimization for aggregators; digital and mobile strategies that include the Web, social, and shared media; and sophisticated programmatic advertising. Also featured are broadcast, out-of-home, and other traditional forms of advertising, plus diversity efforts, public relations, influencer outreach, special events, and including virtual job fairs. SCG is currently an approved vendor for government entities across the nation.

 

For more information, visit our website and contact Mike Gatta, Vice President, National Development at mgatta@scgadv.com or call (856) 795-7391 ext. 149 or Michael Cherenson, EVP Public Relations at mcherenson@scgadv.com or call973-597-5104 or 973-919-6228.

 

 

About SCG Advertising + Public Relations

Founded more than half a century ago, SCG (Success Communications Group) provides 21st century communication services highlighted by creativity, passion, and innovation. With specific expertise in advertising, marketing, public relations, social media, digital marketing, and recruitment, SCG is headquartered in Parsippany, NJ, with regional offices in the metro areas of Philadelphia, Atlanta, San Diego, and Tampa.

Additional information is available at www.scgadv.com as well as on Facebook  and Twitter.

 

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Keep Yourself Healthy – Do The Same For Your Business

by SCG News




Bruce Papkin

Edison Resident Appointed Sales Consultant at Morris County Communications Agency

by SCG NewsUncategorized

Contacts:          Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289

                              Alexa Cangialosi / acangialosi@successcomgroup.com / 973.992-7800, x.172

 

Edison Resident Appointed Sales Consultant at Morris County Communications Agency

Bruce Papkin joins SCG Advertising + Public Relations

 

PARSIPPANY, NJ (February 3, 2020) – Edison, NJ resident Bruce Papkin has been appointed Sales Consultant for SCG Advertising + Public Relations, a full-service Bruce Papkincommunications agency based in Parsippany. In his role, Papkin focuses on developing new client relationships in the recruitment, digital, and traditional advertising sectors.

 

Papkin has more than four decades of experience in the human capital and recruitment advertising industry, primarily at Posner Advertising, Rada Recruitment Communications – a Grey advertising company – and Winston Advertising, where he was the company president.

 

“Bruce joins us with a professional background encompassing all aspects of the recruitment advertising industry,” says Mike Gatta, SCG vice president of National Development. “With his unique level of expertise and experience, I’m confident he’ll play an essential role in forging multiple new business relationships.”

 

A graduate of the College of Aeronautics with a bachelor’s degree in Aerospace Engineering Design, Papkin also has extensive experience in the recruitment marketing, staffing, and behavioral healthcare fields. Prior to joining SCG Advertising + Public Relations, Papkin was the Senior Recruiter in Supportive Care’s Texas region, where he sourced and recruited behavioral health professionals. Additional experience in the behavioral healthcare field includes growing the New York region of Delta-T, which specializes in behavioral healthcare temp staffing placement for daycare and social workers in group homes, nursing homes, schools, and other specialized areas.

 

 

 

About SCG Advertising + Public Relations

Founded more than half a century ago, SCG (Success Communications Group) provides 21st century communication services highlighted by creativity, passion, and innovation. With specific expertise in advertising, marketing, public relations, social media, digital marketing, and recruitment, SCG is headquartered in Parsippany, NJ, with regional offices in the metro areas of Philadelphia, Atlanta, San Diego, and Tampa.

Additional information is available at www.successcomgroup.com, as well as on Facebook  and Twitter.

 

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Michael Cherenson

SCG Advertising & PR EVP, Michael Cherenson Elected as PRSSA 2020-2022 National Professional Adviser

by Public RelationsSCG News

Contacts:             Kurt Praschak / kpraschak@successcomgroup.com / 973-992-7800 x.289

                                  Alexa Cangialosi / acangialosi@successcomgroup.com / 973-992-7800, x172

PRSSA News

Michael Cherenson, APR, Fellow PRSA, Elected as PRSSA 2020-2022 National Professional Adviser

 

NEW YORK, January 8, 2020 — The Public Relations Student Society of America (PRSSA), the foremost organization for students interested in the public relations and communications fields, announced today that Michael Cherenson, APR, Fellow PRSA, has been elected to a two-year term on the National Committee as the 2020–2022 National Professional Adviser.

In his role, Cherenson will counsel fellow members of the National Committee, assist Chapter Professional Advisers and help Chapters discover and connect with Professional Advisers.

Cherenson, chief public relations counselor for SCG Advertising & Public Relations, has 30 years of professional experience spanning many sectors of the public relations industry. The communications veteran has a long tenure of leadership within PRSA, serving as Chair and CEO in 2009. He was inducted into the PRSA College of Fellows in 2011. Cherenson is currently a member of the Educational Affairs Committee and co-chair of the College of Fellows’ SAGE Committee. He previously served on the PRSSA National Committee as PRSA Board Liaison during the 2003–2004 term.

“Michael’s extensive experience and involvement in PRSA made him the perfect candidate for this position,” said Nicholas Goebel, PRSSA National President. “We look forward to working with him this upcoming term.”

Outgoing National Professional Adviser Ben Butler, APR, will complete his term on May 31, 2020. PRSSA members and advisers are encouraged to connect with both Butler and Cherenson at the PRSSA 2020 Leadership Assembly taking place in Scottsdale, Arizona, from April 16-19.

About the Public Relations Student Society of America (PRSSA)
The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. Founded in 1967 by its parent organization, the Public Relations Society of America (PRSA), PRSSA includes nearly 10,000 student members and advisers, and is active on nearly 375 colleges and university campuses across the U.S. and in Argentina, Columbia, Peru and Puerto Rico. For more information, please visit www.prssa.org.

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Michael Cherenson

Public Relations EVP joins One To World board of directors

by Public RelationsSCG News

Contacts:             Kurt Praschak / kpraschak@successcomgroup.com / 973-992-7800 x.289

                                  Alexa Cangialosi / acangialosi@successcomgroup.com / 973-992-7800, x172

Public Relations EVP joins One To World board of directors

 

Lincoln Park resident and SCG Advertising + Public Relations exec Mike Cherenson

 

PARSIPPANY, NJ (October 28, 2019) – Lincoln Park resident and SCG Advertising + Public Relations Executive Vice President Mike Cherenson has joined the One To World board of directors, on which he will support the organization’s ongoing mission of bolstering connections between New York-area communities and international students, including Fulbright scholars.

 

One To World’s core activities include enrichment programs for international students, global education for area schools, and development and peer support for international educators. These are designed to provide a unique opportunity for U.S. residents and international students to interact and engage, in hopes of creating solid, international relationships.

 

“It’s essential to bridge societal barriers, so students can embrace diversity and create connections, regardless of their backgrounds,” Cherenson explains. “I’m honored to have been selected for this role, and I’m eager to support One To World’s mission of intercultural understanding.”

 

As executive vice president with more than three decades of industry experience, Cherenson oversees the public relations activities for SCG’s broad range of clients. The 2009 chair and CEO of the Public Relations Society of America (PRSA), Cherenson is a graduate of Ithaca College and holds an advanced certification from the Graduate School of Political Management at George Washington University. He currently is a member of PRSA’s Educational Affairs Committee and serves as a site team member for the group’s CEPR Certification program. He is also a site team member for the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), sitting on the organization’s Accreditation Committee.

 

The author of multiple studies focused on reputation, Cherenson is an alumni of The Joint Civilian Orientation Conference (JCOC), the oldest and most prestigious public liaison program in the Department of Defense, and the only outreach program sponsored by the Secretary of Defense.

 

NOTE: A digital portrait of Mike Cherenson is available here.

 

About One to World 

One To World engages the almost 100,000 international students studying in the New York-area (including over 800 Fulbright grantees) through programs that create understanding and build positive relationships between area residents and these unofficial ambassadors from around the world. The programs provide a unique opportunity for U.S. residents and international students to engage on an intimate level; having dinner inside local homes, sharing culture and experiences in the classroom, and volunteering their time together through community service projects.

Additional information is available online at www.onetoworld.org or by calling 212-431-1195.

 

About SCG Advertising + Public Relations

Founded more than half a century ago, SCG (Success Communications Group) provides 21st century communication services highlighted by creativity, passion, and innovation. With specific expertise in advertising, marketing, public relations, social media, digital marketing, and recruitment, SCG is headquartered in Parsippany, NJ, with regional offices in the metro areas of Philadelphia, Atlanta, San Diego, and Tampa.

Additional information is available at www.successcomgroup.com, as well as on Facebook  and Twitter.

 

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Alexa Cangialosi

SCG Advertising + Public Relations appoints new Account Executive Alexa Cangialosi

by SCG News

Contact:               Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289

 

SCG Advertising + Public Relations appoints new Account Executive

 

Stony Point resident Alexa Cangialosi

 

PARSIPPANY, NJ (October 23, 2019) –  SCG Advertising + Public Relations, a full-service communications agency, has appointed Stony Point resident, Alexa Cangialosi as account executive. In her role, Cangialosi provides professional support for SCG’s broad spectrum of PR clients, including event management, campaign development, media relations, analyzing performance metrics, and social media managing.

 

“From planning and coordinating events to executing all aspects of social media for our clients, Alexa offers experience in various sectors of public relations,” says Mike Cherenson, SCG’s executive vice president. “With her enthusiasm, knowledge of the field, and range of skill, Alexa has become a significant asset to our team and to our clients.”

 

Before joining SCG Advertising + Public Relations, Cangialosi was campaign coordinator at Reach Marketing, where she managed email marketing processes and analyzed program performance. A Ramapo College of New Jersey graduate with a bachelor’s degree in communications, with an emphasis in writing, Cangialosi participated in SCG’s internship program as a fall 2017 public relations intern, a program that she now manages.

 

NOTE: A digital portrait of Alexa Cangialosi is available here.

 

About SCG Advertising + Public Relations

Founded more than half a century ago, SCG (Success Communications Group) provides 21st century communication services highlighted by creativity, passion, and innovation. With specific expertise in advertising, marketing, public relations, social media, digital marketing, and recruitment, SCG is headquartered in Parsippany, NJ, with regional offices in the metro areas of Philadelphia, Atlanta, San Diego, and Tampa.

Additional information is available at www.scgadv.com, as well as on Facebook  and Twitter.

Kelsey O’Connor

NJ student-athlete receives scholarship from Parsippany communications firm

by Community AwarenessPublic RelationsSCG News
Kelsey O’Connor
NJSIAA Executive Director Larry White and Delaware Valley Regional High School student Kelsey O’Connor

Delaware Valley Regional High School student Kelsey O’Connor receives NJSIAA scholarship sponsored by SCG Advertising + Public Relations

 

PARSIPPANY, NJ (August 15, 2019) —  Delaware Valley Regional High School student Kelsey O’Connor was recently awarded an NJSIAA (New Jersey State Interscholastic Athletic Association) scholarship sponsored by SCG Advertising + Public Relations.

 

On an annual basis, SCG recognizes a high school senior who demonstrates excellence both on the playing field and in the classroom, with a $500 scholarship award. The award is presented at the annual NJSIAA Scholar Athlete Luncheon.

 

O’Connor, who played field hockey and lacrosse, will use her scholarship to supplement her educational costs at Duquesne University, where she will study speech pathology.

 

At the 26th annual Scholar Athlete Luncheon, which was attended by more than 1,400 people, student-athletes were designated by their respective schools to receive scholarships. More than 350 New Jersey high school students were recognized at the luncheon and nearly $200,000 in scholarships was awarded.

A digital photo of NJSIAA Executive Director Larry White (left) and Delaware Valley Regional High School student Kelsey O’Connor is available here.  

 

TAPinto covered the SCG/NJSIAA press release.

 

About the NJSIAA 

NJSIAA logo Est 1918

Established in 1918, the New Jersey State Interscholastic Athletics Association (NJSIAA) is a voluntary, non-profit organization comprised of 436 accredited public, private, and parochial high schools. A member of the National Federation of State High School Associations, the NJSIAA conducts tournaments and crowns champions in 32 sports. Championship competition for girls is sponsored in basketball, bowling, cross country, fencing, field hockey, golf, gymnastics, lacrosse, soccer, softball, swimming, tennis, outdoor track, winter track, and volleyball. Boys’ championships are determined in baseball, basketball, bowling, cross country, fencing, football, golf, ice hockey, lacrosse, soccer, swimming, tennis, outdoor track, winter track, volleyball, and wrestling.

 

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Anthony D'Amato

SCG’S ANTHONY D’AMATO HONORED BY NJ AD CLUB AS ONE OF ‘JERSEY’S BEST’ MARCOM EXECS UNDER 40

by SCG News

Anthony D'AmatoRecently, the New Jersey Ad Club asked for nominations to find New Jersey’s Best marketing and communications professionals under 40. Mike Mangan, SCG’s Director of Business Development didn’t have to think twice about whom he might nominate.

 

“When we discussed the possibility of nominating someone from our agency for this honor, I immediately thought of Anthony D’Amato, our Business Development Manager,” Mangan said. “He’s a young man with the maturity of an old pro, and everyone in our shop has been impressed with him since day one,” he added.

 

In his short tenure with SCG, Anthony has helped the agency’s new business team develop a business outreach program that effectively communicates the agency’s unique positioning to potential clients. His creative approaches have helped opened the doors to countless new business opportunities.

 

Anthony D’Amato joins an impressive list of thirty-six Marcom professionals honored by the NJ Ad Club and is grateful for this recognition. “I want to thank my colleagues for nominating me. I’m honored and humbled, and appreciate the effort the NJ Ad Club puts forth to allow people in our industry to be recognized,” he said.