Michael Cherenson

Public Relations EVP joins One To World board of directors

Contacts:             Kurt Praschak / kpraschak@successcomgroup.com / 973-992-7800 x.289

                                  Alexa Cangialosi / acangialosi@successcomgroup.com / 973-992-7800, x172

Public Relations EVP joins One To World board of directors

 

Lincoln Park resident and SCG Advertising + Public Relations exec Mike Cherenson

 

PARSIPPANY, NJ (October 28, 2019) – Lincoln Park resident and SCG Advertising + Public Relations Executive Vice President Mike Cherenson has joined the One To World board of directors, on which he will support the organization’s ongoing mission of bolstering connections between New York-area communities and international students, including Fulbright scholars.

 

One To World’s core activities include enrichment programs for international students, global education for area schools, and development and peer support for international educators. These are designed to provide a unique opportunity for U.S. residents and international students to interact and engage, in hopes of creating solid, international relationships.

 

“It’s essential to bridge societal barriers, so students can embrace diversity and create connections, regardless of their backgrounds,” Cherenson explains. “I’m honored to have been selected for this role, and I’m eager to support One To World’s mission of intercultural understanding.”

 

As executive vice president with more than three decades of industry experience, Cherenson oversees the public relations activities for SCG’s broad range of clients. The 2009 chair and CEO of the Public Relations Society of America (PRSA), Cherenson is a graduate of Ithaca College and holds an advanced certification from the Graduate School of Political Management at George Washington University. He currently is a member of PRSA’s Educational Affairs Committee and serves as a site team member for the group’s CEPR Certification program. He is also a site team member for the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), sitting on the organization’s Accreditation Committee.

 

The author of multiple studies focused on reputation, Cherenson is an alumni of The Joint Civilian Orientation Conference (JCOC), the oldest and most prestigious public liaison program in the Department of Defense, and the only outreach program sponsored by the Secretary of Defense.

 

NOTE: A digital portrait of Mike Cherenson is available here.

 

About One to World 

One To World engages the almost 100,000 international students studying in the New York-area (including over 800 Fulbright grantees) through programs that create understanding and build positive relationships between area residents and these unofficial ambassadors from around the world. The programs provide a unique opportunity for U.S. residents and international students to engage on an intimate level; having dinner inside local homes, sharing culture and experiences in the classroom, and volunteering their time together through community service projects.

Additional information is available online at www.onetoworld.org or by calling 212-431-1195.

 

About SCG Advertising + Public Relations

Founded more than half a century ago, SCG (Success Communications Group) provides 21st century communication services highlighted by creativity, passion, and innovation. With specific expertise in advertising, marketing, public relations, social media, digital marketing, and recruitment, SCG is headquartered in Parsippany, NJ, with regional offices in the metro areas of Philadelphia, Atlanta, San Diego, and Tampa.

Additional information is available at www.successcomgroup.com, as well as on Facebook  and Twitter.

 

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SCG Trendwatch: MarCom Industry News – September 2019

Trendwatch Marketing

Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web.  

YouTube masthead ads hit TV app

YouTube is rolling out masthead ads for TV screens, offering brands prominent placement within its TV app. Same as YouTube’s desktop and mobile feed masthead ads, the masthead ads for TV screens can be purchased on a cost-per-impression (CPM) basis and will be available via reserved placements.

The masthead ads will autoplay a few seconds after being served up, and brands will be able to target the ads to customized audiences.  Read more…

Facebook Publishes New Report on the Benefits of Combining Facebook and Outdoor Advertising

Outdoor ads – including bus shelter campaigns and billboards – might not be within the budget of most SMBs. But for those businesses that can afford it, there can be significant benefits to running outdoor campaigns in combination with Facebook promotions.  Read more…

Macy’s back-to-school push debuts with Snapchat shopping, TikTok challenge

Macy’s back-to-school promotion includes its first shoppable commercials on Snapchat and a video-sharing challenge on TikTok. The department store’s “All Brand New” campaign also includes digital and TV spots aimed at celebrating kids’ individuality and self-expression. Read more…

Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign

Coca-Cola’s Fanta brand of fruit-flavored sodas paired its traditional out-of-home (OOH) advertising with Snap’s augmented reality (AR) technology for an immersive campaign. The “It’s a Thing” campaign lets Snapchat users point their smartphones at Fanta’s billboards and posters to unlock digital content including shareable AR filters and sticker packs, per an announcement shared with Mobile Marketer. Read more…

Engaging students in a post-email world

Too much email?

Each Texas A&M student has a dedicated email address. After years of using email as the primary way to communicate with students, we started to encounter some challenges: many students began to only monitor their personal email address, spending little to no time checking their university email address. It resulted in them not completing important administrative tasks such as signing up for direct deposit, and failing to meet important deadlines and requirements such as submitting a photograph for their identification (ID) cards or to complete financial agreements.  Read more...

Photorealistic CGI product placement ads could soon invade your favorite movies

We’re all used to personalized advertising in the age of the internet. Known as “identity marketing,” this brave new world of selling means we are shown only advertisements considered likely to appeal to us. Whether it’s Amazon recommending a new book, Netflix suggesting a particular movie, or Google selling us on a certain holiday after something we mentioned in an email, advertisers draw on information about individuals and use this to decide whether to bother targeting us with a particular ad.  Read more…

Kelsey O’Connor

NJ student-athlete receives scholarship from Parsippany communications firm

Kelsey O’Connor
NJSIAA Executive Director Larry White and Delaware Valley Regional High School student Kelsey O’Connor

Delaware Valley Regional High School student Kelsey O’Connor receives NJSIAA scholarship sponsored by SCG Advertising + Public Relations

 

PARSIPPANY, NJ (August 15, 2019) —  Delaware Valley Regional High School student Kelsey O’Connor was recently awarded an NJSIAA (New Jersey State Interscholastic Athletic Association) scholarship sponsored by SCG Advertising + Public Relations.

 

On an annual basis, SCG recognizes a high school senior who demonstrates excellence both on the playing field and in the classroom, with a $500 scholarship award. The award is presented at the annual NJSIAA Scholar Athlete Luncheon.

 

O’Connor, who played field hockey and lacrosse, will use her scholarship to supplement her educational costs at Duquesne University, where she will study speech pathology.

 

At the 26th annual Scholar Athlete Luncheon, which was attended by more than 1,400 people, student-athletes were designated by their respective schools to receive scholarships. More than 350 New Jersey high school students were recognized at the luncheon and nearly $200,000 in scholarships was awarded.

A digital photo of NJSIAA Executive Director Larry White (left) and Delaware Valley Regional High School student Kelsey O’Connor is available here.  

 

TAPinto covered the SCG/NJSIAA press release.

 

About the NJSIAA 

NJSIAA logo Est 1918

Established in 1918, the New Jersey State Interscholastic Athletics Association (NJSIAA) is a voluntary, non-profit organization comprised of 436 accredited public, private, and parochial high schools. A member of the National Federation of State High School Associations, the NJSIAA conducts tournaments and crowns champions in 32 sports. Championship competition for girls is sponsored in basketball, bowling, cross country, fencing, field hockey, golf, gymnastics, lacrosse, soccer, softball, swimming, tennis, outdoor track, winter track, and volleyball. Boys’ championships are determined in baseball, basketball, bowling, cross country, fencing, football, golf, ice hockey, lacrosse, soccer, swimming, tennis, outdoor track, winter track, volleyball, and wrestling.

 

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SCG Trendwatch: MarCom Industry News – May 2019

Trendwatch Marketing

Welcome to your monthly round-up for the marketing and communications world. Each month, we share the latest news, strategies, tools, and marketing trends affecting the landscape. Check in each month for the latest updates from all over the web.

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Content Marketing Mistakes to Avoid

https://about.blogbeats.me/blogs/content-marketing-mistakes-to-avoid.html

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Digital Marketing in 2019: Here’s Where We’re Headed

https://marketingland.com/digital-marketing-in-2019-heres-where-were-headed-this-year-254597

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A Love Letter To Digital Advertising From a Direct Mail CEO

https://venturebeat.com/2019/04/21/a-love-letter-to-digital-advertising-from-a-direct-mail-ceo/

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Facebook Is Adding Messenger Lead Generation Templates to Ads Manager

https://wersm.com/facebook-is-adding-messenger-lead-generation-templates-to-ads-manager/

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Starbucks Got An Estimated 2.3 Billion In Free Advertising From ‘Game of Thrones’ Gaffe, And It Wasn’t Even Its Coffee Cup

https://www.cnbc.com/2019/05/07/starbucks-got-2point3-billion-in-free-advertising-from-game-of-thrones-gaffe.html